This Family Jeweler Created a Separate Section Just for Silver

Despite being an established family jeweler that's commonly involved in supplying accessories for milestone events in life, it was important Neelkanth Jewellers Store to expand its business with a new department.

The store in India recently received a new section to support the sales of silvery jewelry as the demand for it grew. Although the store had a small section for this type of jewelry already, the brand was determined to create a whole new identity and category for it.

As such, this family jeweler created a stunning new retail space. Ultimately, the goal of the space was to create an atmosphere where consumers felt welcome and wanted. Small stations throughout the space make it possible for consumers to browse at their leisure within a spacious luxury jewelry shop.