This boogie board doesn't have to do with waves or water -- instead the 'Boogie Board Jot 8.5' is the newest version of paperless eWriters that provides users with an eco-friendly alternative to pen and paper.
There is a sense of ease and enjoyment to hand writing, bringing personality and endless options in formatting. With the simplicity of a notepad and functionality of a computer, the Boogie Board Jot 8.5 allows users to write, draw and design freely with a magnetic pen. The newly installed Jot app can then allow notes to be saved, shared and edited like a computer.
Responding to consumers' feedback, this updated version is also 50% brighter than previous Boogie Boards and comes in pink, blue and gray. Designing updates of products using consumer feedback like this is very effective, as it ensures customer satisfaction the second time around.