The 'OrtoBrick' is the first step in home garden building. Resembling an earthy brown bar of soap in appearance, it is the first building block for creating a personal herb garden. It is made from organic Tuscan clay and contains seeds like basil, rocket and parsley for horticulture. Each brick can be customized to have any word printed on its face or packaging, which is also 100 percent recycled.
Creator Tommaso Mancini describes himself as half gardener, half designer and created the OrtoBrick as an eco-friendly project that is meant to encourage people to start growing what they normally buy at the store. So much of what we eat can be grown in our very own backyard, producing less waste and costing less money. Mancini's desire to foster green development in urban settings is one that is shared by more and more people and has sparked a sort of urban garden-building revolution.
Key Themes Behind This Trend
- Home Garden Building
- Disruptive innovation opportunity: Develop modular systems for easy and customizable home garden construction.
- Eco-friendly Horticulture
- Disruptive innovation opportunity: Create sustainable planting solutions using organic materials and recycled packaging.
- Urban Garden Building Revolution
- Disruptive innovation opportunity: Design innovative products for urban dwellers to cultivate gardens in limited spaces.
Where This Applies
- Home Improvement
- Disruptive innovation opportunity: Invent new tools and technologies to facilitate home garden building projects.
- Sustainable Packaging
- Disruptive innovation opportunity: Develop eco-friendly packaging alternatives for horticultural products.
- Urban Farming
- Disruptive innovation opportunity: Create scalable and efficient systems for urban farming in limited spaces.
