While an economical shower head may not sound like a business idea jackpot, the six-person start up 'Nebia' is already being backed by the likes of Apple and Alphabet executives, Tim Cook and Eric Schmidt.
With the advent of more water-conscious consumers, especially in California, the need exists for a shower head that maximizes efficiency while using less water. This product is exactly what Nebia has spent five years achieving. The economical shower head uses up to 70% less water, driving an average shower down from using 20 gallons of water to just six.
While many environmentally conscious products come with drawbacks, this one comes with benefits. Instead, it actually covers ten times more surface area by reducing the water droplets to an even smaller size, resulting in a strong mist that made the co-founder of Airbnb exclaim, "best shower of my life. Get Excited."
Key Themes Behind This Trend
- Water-efficient Shower Heads
- Disruptive innovation opportunity: Develop shower heads that maximize efficiency and reduce water usage in response to the growing demand for more water-conscious products.
- Environmentally Conscious Products
- Disruptive innovation opportunity: Create products that align with consumer preferences for sustainability and offer benefits over traditional alternatives, like Nebia's shower head which covers ten times more surface area.
- Mist Shower Technology
- Disruptive innovation opportunity: Explore advancements in mist shower technology to create superior shower experiences with reduced water consumption.
Where This Applies
- Bathroom Fixtures
- Disruptive innovation opportunity: Rethink and redesign the design and functionality of bathroom fixtures, including shower heads, to incorporate water-efficient features and meet the growing demand for eco-friendly solutions.
- Home Improvement
- Disruptive innovation opportunity: Integrate eco-friendly products and technologies into the home improvement industry, catering to consumers' desire for environmentally conscious options.
- Hospitality
- Disruptive innovation opportunity: Provide more sustainable amenities in the hospitality industry, such as water-efficient shower heads, to attract environmentally conscious travelers and enhance their experience.
