Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'The Travelling Bags' Helps Students in Need with Back to School Shopping

 - Aug 22, 2015
References: twitter & uppercanadamall
For this year's back to school shopping season, the Upper Canada Mall is hosting an initiative called 'The Travelling Bags.'

A Danier weekend bag, a RUDSAK tote and a child's backpack from Herschel will be sent around for to mall retailers like Nine West, Coles and Teavana, so that they can be filled with treats from each brand. It's estimated that the value of these bags will total about $750. As these bags make their way around the mall, their journeys can be followed on social media. In order to win these back to school and back to work bags, people must upload a picture of an item that they always carry around in a bag, tagged with #UCMTravellingBags.

Additionally, in partnership with the 360° Kids, a second backpack will be sent around to be filled with school supplies that will be donated to the organization to aid students of low-income families.