As well as being able to find a range of beauty products online or from a physical Sephora store, Sephora will soon be launching 'Play!' as a makeup subscription service.
A Play! by Sephora membership only costs $10, which makes getting a monthly beauty box extremely affordable. The first box is set to include products from the Sephora collection, as well as Marc Jacobs eyeliner, face cream, cleanser and hair oil.
Beyond offering products that cater to a niche interest, this box makes a few other suggestions that will pair well with the interest of beauty junkies who can't get enough of Sephora's products. Aside from a sampling of beauty products, the box will also include bonuses like Spotify playlists and 'Play! Pass' coupons that can be redeemed for in-store tutorials that use the contents of a particular month's subscription box.