Neutrogena came up with an ingenious hands-on ad for its latest makeup removal wipes. It exemplified how to put a free sample to good -- not to mention business-effective -- use. A cover was created so that the sample provided could actually be used to wash off the model's makeup thanks to ad agency DM9DDB and Brazilian magazine Caras, .
Actress Giovanna Ewbank is featured on the cover with bright lipstick, dark eyeliner and cover-up on. This can all be wiped away by the 'Deep Clean' sample, leaving her fresh-faced and ready for bed.
This hands-on ad is truly inventive -- engaging a large audience of readers and turning them into their own product evaluators. With this type of marketing, a product can ensure customer satisfaction for their ensuing purchase.
If other companies take note, there will be many more interactive advertising schemes in the near future.