Popular fashion illustrator Donald Robertson has teamed up with Story to open an imaginative pop-up boutique in New York City. While pop-up shops aren't a new concept, these temporary retail outlets often specialize in one particular service. Robertson's new boutique goes beyond the traditional pop-up format to offer a multitude of different experiences in a single shop.
The experimental store is a combination between an immersive art installation and a high-fashion boutique. There is a beauty bar where guests can mix their own lipstick, a stall for designing personalized headphones and even a hot press for creating custom sweatshirts. As Robertson explains, "It’s completely and totally organized chaos! I really didn’t have to edit or be specific."
The imaginative pop-up is designed to let guests cultivate their own shopping experience and lets them try out a number of different services based on their specific interests.