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The Larsson & Jennings Portable Watch Studio Will Tour Across London

— August 10, 2015 — Fashion
Larsson & Jennings launched a traveling watch studio that aims to venture across London for consumer convenience. The unisex LJX Custom watch was normally exclusively available in a London shop, but this traveling studio will change that.

By creating a custom design watch studio, the luxury watch brand will be able to meet greater consumer demands on a broader scale. The portable studio is rectangular in shape and covered in a deep blue leather. There are various drawers and a fully extendable end table to neatly organize and display the elegant timepieces.

The traveling studio will kick off its adventure on August 7, 2015 at the Copenhagen’s CIFF Lab trade-show. The studio will remain abroad for six months traveling across the United Kingdom.

Trend Themes

  1. Custom Design Experience — Creating a traveling custom design experience can effectively meet greater consumer demands on a broader scale.
  2. Pop-up Events — Organizing a series of pop-up events for luxury products can generate more brand awareness and interest.
  3. Portable Retail — Developing portable retail options can offer greater convenience for consumers and expand market reach.

Industry Implications

  1. Luxury Goods — The luxury goods industry could benefit from creating unique customer experiences that travel across various locations.
  2. Retail — The retail industry could take advantage of pop-up events to test new products and increase brand recognition.
  3. Watchmaking — The watchmaking industry may consider portable retail options to reach new customers and enhance accessibility.
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