Skagen, a fashion accessory brand based in Denmark, launched a cozy online wellness boutique called the Hygge Shop. The virtual store aims to bring the Danish concept of "hygge," which translates to "coziness," to consumers' homes with a curated selection of atmospheric housewares. The Hygge Shop sells products such as candles and coffee blends that encourage wellness and promote tranquility.
The Hygge Shop's products are drawn from several different brands including Amass, Kartotek, Novel Coffee Roasters, and Hoptimist. The boutique sells these wellness-focused products to highlight the level of care and quality that these small businesses bring to the table. The housewares have a natural theme that runs throughout the offerings, making use of gentle colors and wooden accents. The Hygge Shop appeals to consumers looking for mindful, cozy additions to their homes.
Image Credit: Leyla Ozden