The Hobbycraft Club app is a digital tool for consumers to use as a way to access a wide range of exclusive options and features from the UK-based retailer.
The app keeps new and existing customers in mind, and focuses on a simple interface that includes easy access to all the various crafting supplies they might need for a project. Customers who sign up for the brand's loyalty app will also be provided with a digital card that can be used both online and in-store to start earning points. Consumers who download the app will receive 15% off their first purchase alongside a complimentary £5 gift voucher on their birthday and much more.
Customer Director Katherine Paterson spoke on the Hobbycraft Club app saying, "There has been a huge increase in demand for arts and crafts over the past few years, with people using the pastime for mental wellbeing, entrepreneurial passion, social meetups and more. Our passion for arts and crafts is at the centre of everything we do, and we want to continue building a crafting community that is accessible and affordable to all.”
Why This Trend Is Growing
- Digital Loyalty Apps
- The rise of loyalty apps that offer exclusive discounts and benefits to customers, creating a more personalized and rewarding shopping experience.
- Crafting Community Building
- The increasing demand for arts and crafts and the desire for a sense of belonging and connection among enthusiasts, leading to the development of platforms and tools to foster a crafting community.
- Multi-functional Retail Apps
- The development of retail apps that not only provide access to products but also offer additional features, such as digital loyalty cards, personalized recommendations, and special offers.
Industries Being Reshaped
- Retail
- The retail industry can leverage digital loyalty apps to enhance customer engagement and build brand loyalty.
- Arts and Crafts
- The arts and crafts industry can utilize online platforms and tools to facilitate community building and cater to the growing demand for creative outlets.
- Technology
- The technology industry can contribute to the development of innovative and user-friendly retail apps that offer a seamless shopping experience.
