The Time Warner Cable New York flagship store takes a completely different tactic than Apple when it comes to displaying their product. As though trying to evoke a feeling of homeyness, people will be able to imagine many of the items in their immediate possession. Beyond that immediate reaction, however, the design of the store shows that adopting technology doesn't mean fast-forwarding to a distant Space Odyssey future.
Designed by CT Digital merchandising firm Reality Interactive and FAME retail, the Time Warner Cable New York flagship store was carefully created to draw people in while directing traffic to specific areas to avoid overcrowding. After all, the products are meant to be interacted with. Creative Director Doug Hampton-Dowson says, "We wanted to create the right blend of entertaining, relatable content with just the right amount of brand messaging. Our challenge was to create an environment where customers could experience intangible Time Warner Cable services in a tangible way."