The Shop Disney Parks app allows attendees of the brand's various theme parks to browse and shop around its gift shops from one location with a click of a button. The app is designed to let shoppers browse remotely at various trinkets sold exclusively to the theme parks' stores.
Part of the lure of travelling somewhere as exuberant as the Disney Parks is coming home with souvenirs of a place you only visit once in a lifetime. The Shop Disney Parks app lets users do just that seamlessly by allowing them to browse merchandise, stock numbers, where the product is located and place orders conveniently from their phone. However, the catch is that the app can only be accessed by users inside the parks.
The app adds to the exclusivity of the brand's merchandising while simply making it more accessible for purchase through their own channels.