The Hovse Pop-Up Shop by Fos is a Critique on Mass Consumerism
Jana Pijak — May 15, 2014 — Art & Design
References: thehovse.es & frameweb
The Hovse pop-up shop by Fos design studio features a multi-dimensional art installation that is mad from a cluster of jungle animal figurines. This Madrid retailer's bold installation greets visitors at its main entrance and aims to encourage consumers to shop at the location for one-of-a-kind gifts and novelties.
Playing up on our generation's obsession with mass consumerism, the installation depicts a scene of jungle animals who are fleeing mass consumption and heading towards a ‘shop small’ store. The satirical art piece references George Orwell’s classic novel Animal Farm.
Fos' Hovse pop-up shop installation is made up of three-hundred assorted miniature creatures that guide visitor's to the shops various and unique products. Multidisciplinary design studio Fos is made up of Julio Calvo, Susana Piquer and Eleni Karpatsi, a team that specializes in interior design, visual merchandising and art direction.
Playing up on our generation's obsession with mass consumerism, the installation depicts a scene of jungle animals who are fleeing mass consumption and heading towards a ‘shop small’ store. The satirical art piece references George Orwell’s classic novel Animal Farm.
Fos' Hovse pop-up shop installation is made up of three-hundred assorted miniature creatures that guide visitor's to the shops various and unique products. Multidisciplinary design studio Fos is made up of Julio Calvo, Susana Piquer and Eleni Karpatsi, a team that specializes in interior design, visual merchandising and art direction.
Trend Themes
1. Multi-dimensional Art Installations - The bold and immersive art installations in retail spaces create unique and interactive shopping experiences.
2. Satirical Commentary on Consumerism - Art installations that critique mass consumerism can spark conversations and raise awareness about sustainable and ethical shopping practices.
3. Pop-up Shops - Pop-up shops with visually striking installations attract customers seeking one-of-a-kind gifts and experiences.
Industry Implications
1. Retail - Retailers can leverage bold art installations to enhance the in-store experience and differentiate themselves from online shopping.
2. Interior Design - Interior designers can collaborate with retailers to create immersive environments that reflect the brand and resonate with customers.
3. Art and Design - Artists and designers can seize opportunities to create thought-provoking installations that challenge societal norms and promote critical thinking.
1.2
Score
Popularity
Activity
Freshness
