The United States Postal Service's New USPS Packages Are Modern

 - Aug 9, 2013
References: usps & thedieline
On July 28th, the United States Postal Service released new USPS packages, Priority Mail and Priority Mail Express services, which will include "better tracking, free insurance, and day-specific delivery."

The new design of these packages replaces the outdated boxes and envelopes with a fresh rebranding that better represents modern America. To appeal to a younger generation that is consumed with sending a greater amount of electronic mail, this new USPS packaging is sleek and clean. The new packaging takes elements from the American flag like stars and stripes and deconstructs them so that they are recognizable, but it is not too obvious.

Since these new USPS packages will coincide with its new services, the coloring of the boxes is also extremely helpful in differentiating which boxes are regular and which are express orders.