The Crown Royal XO Pays Tribute to Canadian Heritage
Kristina Marković — February 9, 2014 — Lifestyle
References: crownroyal & nylonguysmag
The Crown Royal XO crafted-whiskey company is commemorating its heritage. The Canadian whiskey first originated in 1939, when it was crafted for King George VI and Queen Elizabeth's grand tour of Canada. Crown Royal's history runs deep in Canadian roots, so the whiskey masters are paying a massive tribute. The Crown Royal XO is an intense and complex expression of its signature 1939 blend.
Crown Royal today is the number one selling whiskey within the United States. The Crown Royal XO is handcrafted by Master Blender Andrew MacKay. The whiskey is an ultra-premium drink consisting of a unique blend of spice, hints of vanilla and richly dried fruits. Crown Royal XO is a smooth sip of rich Canadian history.
Crown Royal today is the number one selling whiskey within the United States. The Crown Royal XO is handcrafted by Master Blender Andrew MacKay. The whiskey is an ultra-premium drink consisting of a unique blend of spice, hints of vanilla and richly dried fruits. Crown Royal XO is a smooth sip of rich Canadian history.
Trend Themes
1. Crafted-whiskey Tribute - Crafted-whiskey companies can pay tribute to their heritage by creating special editions that commemorate their history.
2. Ultra-premium Drinks - Brands can create ultra-premium drinks that offer unique blends and flavor profiles, appealing to consumers looking for a sophisticated experience.
3. Heritage-based Marketing - Brands can leverage their deep-rooted heritage and history to create compelling marketing campaigns that connect with consumers on an emotional level.
Industry Implications
1. Crafted-whiskey Industry - Crafted-whiskey companies can explore opportunities to create special tribute editions, attracting whiskey enthusiasts looking for unique offerings.
2. Premium Spirits Industry - The premium spirits industry can expand its product range to include ultra-premium drinks with distinctive flavor profiles, targeting discerning consumers.
3. Marketing Industry - Marketing agencies can serve heritage-driven brands by developing campaigns that celebrate their history, fostering a strong emotional connection with consumers.
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