Crown Royal has revealed its latest barley-infused spirit in its Crown Royal Noble Collection: Barley Edition. Director of Whisky Engagement for Crown Royal Stephen Wilson said: "Our team of Distillers and Blenders are always experimenting and innovating, and this whisky is a product stemming from that creativity and collaboration, much like our award-winning Winter Wheat!"
The collection features a series of annual limited releases that experiment and create innovative whiskies. This special edition barley-infused whiskey is 90 proof with 45% alcohol per volume. In terms of flavor, it contains spicy hints of toasted oak and sweet caramel. It also includes an aroma of creamy vanilla and green apple with a warm finish. The whiskey is aged for at least five years and blended with unmalted and malted barley grains. Additionally, the packaging comes in a royal purple case and bag. The whiskey is available for $79.99 for a 750mL bottle.
Image Credit: Crown Royal
Key Themes Behind This Trend
- Barley-infused Spirits
- The rise of barley-infused spirits in the alcoholic beverage industry opens up opportunities for experimentation with different grains and flavor profiles.
- Limited Release Collections
- Limited release collections such as Crown Royal's Noble Collection allow for product experimentation and an opportunity to create unique and exclusive products.
- Distiller and Blender Innovation
- The creativity and collaboration among distillers and blenders in the alcoholic beverage industry lead to unique and innovative products such as Crown Royal's Barley Edition.
Where This Applies
- Alcoholic Beverage
- The alcoholic beverage industry can create new and unique products by experimenting with different grains, flavor profiles, and packaging designs.
- Luxury Goods
- Luxury goods industry can take advantage of the success of limited release collections such as Crown Royal's Noble Collection to create exclusive and high-end products.
- Food & Hospitality
- The food and hospitality industry can offer barley-infused spirits as a premium option in their menus for a unique gastronomic experience.
