These exclusive alcohol blends by Johnnie Walker are extremely rare as there are only 504 bottles of this prestigious scotch made. The company creates a Director's blend that is given out as a personal gift to its most esteemed friends and business partners.
This is an annual tradition the company undergoes to highlight a certain level of prestige. The Johnnie walker Master blender ensures that these exclusive alcohol blends are of the absolute highest standard; the label itself is custom made and created in a unique way each year.
Johnie Walker has an upstanding reputation when it comes to fine scotch, this simply brings it up to another level. I wish that I could get my hands on one of these exclusive gems. This is a perfectly executed publicity stunt; not only does it make the brand seem all that more exclusive in the consumers eyes, it also gives Johnnie Walker newsworthy material that helps get the brand maximum exposure.