Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,535 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,900 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,900 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,535 cutting edge ideas.

Intricate Ethnic-Inspired Cola

The Brandbox Branding & Creative Agency Creates Breathtaking Coke

— October 28, 2011 — Marketing
The Brandbox Branding & Creative agency, located in Uzbekistan, shows its local patriotism and passion for design with the introduction of their Coca-Cola Uzbek Edition aluminum contour bottle. Though the world has seen many redesigned Coca-Cola bottles over the year, this series is one-of-a-kind.

The main idea of the design is to use the country's national pattern of Pahtagul (flower of cotton) for a modern purpose. This symbol is a well-known pattern used traditionally for Uzbek drinking glass called piala. The elegant pattern translates well for an international audience, with the Coca-Cola Uzbek Edition bottle boasting a perfect marriage of ethnic inspiration, modern minimalism and bright colors that are sure to make the packaging a worldwide hit.
Trend Themes
1. Ethnic-inspired Beverage Packaging - Brands can incorporate traditional patterns and designs into their packaging for a unique and eye-catching look.
2. Localized Branding - Businesses can highlight their local culture and traditions in their branding to appeal to both domestic and international audiences.
3. Modernizing Traditional Designs - Designers can update traditional patterns and motifs for contemporary applications, creating a fresh look while paying homage to the past.
Industry Implications
1. Packaging - Innovative packaging companies can work with brands to create unconventional designs that incorporate cultural motifs and patterns.
2. Beverage - Beverage companies can create limited edition packaging that appeals to local culture and traditions, creating a sense of brand loyalty.
3. Design - Design agencies can specialize in modernizing traditional designs for use in branding and packaging, combining history and contemporary aesthetics.
3.4
Score
Popularity
Activity
Freshness