The Brandbox Branding & Creative agency, located in Uzbekistan, shows its local patriotism and passion for design with the introduction of their Coca-Cola Uzbek Edition aluminum contour bottle. Though the world has seen many redesigned Coca-Cola bottles over the year, this series is one-of-a-kind.
The main idea of the design is to use the country's national pattern of Pahtagul (flower of cotton) for a modern purpose. This symbol is a well-known pattern used traditionally for Uzbek drinking glass called piala. The elegant pattern translates well for an international audience, with the Coca-Cola Uzbek Edition bottle boasting a perfect marriage of ethnic inspiration, modern minimalism and bright colors that are sure to make the packaging a worldwide hit.