Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,715 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,715 cutting edge ideas.

49 Country Branding Projects

From Patriotic Mail Makeovers to Northern Nation Rebranding

— February 22, 2014 — Marketing
These country branding projects bring patriotism, modernity and in some cases, humor to a country’s most recognized symbols in campaigns, packaging and products. A lot of a country’s quintessential elements become amplified around the time of the Olympics, since they are such strong representations of a particular nation. One great example of this is the American medal ceremony uniforms for this year’s Winter Games at Sochi. Although the details may not be evident from the podium, there are phrases from the national anthem hidden in the pockets and soles that makes the designs really special.

Two more great examples of updated American identities include the updated USPS packaging and the ‘United We Stand’ project, which both update classic American motifs to appeal to a younger generation.

Some other notable country branding projects include ’Know Canada’ by Bruce Mau Design and the ‘Come and Complain’ campaign for Poland.
4.2
Score
Popularity
Activity
Freshness
48
Patriotic Winter Games Gear
Patriotic Winter Games Gear
Athletes Are Excited About HBC’s Olympic Games Gear
<
47
Friendly Flag-Sharing Ads
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
<
46
Job Contest Campaigns
Job Contest Campaigns
The 'Best Jobs In The World' Stunt Invites Individuals to Explore Australia
<
45
Winter-Embracing Olympic Campaigns
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
<
44
Bear-Patterned Olympic Taxis
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
<
43
Ocean-Crossing Beer Fridges
Ocean-Crossing Beer Fridges
Molson's Beer Fridge Project Preps Canadians for the Olympics
<
42
Downplayed Destination Campaigns
Downplayed Destination Campaigns
The 'Come and Complain' Travel Campaign Downplays Poland
<
41
Educative K-Pop Encyclopedias
Educative K-Pop Encyclopedias
PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists
<
40
Presidential Jeans
Presidential Jeans
President Obama Inspires a Denim Line in Rwanda
<
39
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
<
38
Nostalgic Patriotic Jerseys
Nostalgic Patriotic Jerseys
The US Men’s Hockey Team Jerseys are Olympic-Ready
<
37
Space-Infused Olympic Medals
Space-Infused Olympic Medals
The Gold 2014 Olympic Medals Will Be Merged with Meteorite Fragments
<
36
Melting Holiday Promotions
Melting Holiday Promotions
This Switzerland Tourism Campaign Promotes the Holiday Hotspot
<
35
Perfect Patriotic Packaging
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle
<
34
Corporate Flash Mobs
Corporate Flash Mobs
Media Markt Turns Delivery Into Publicity
<
33
Passport-Activated Beer Fridges
Passport-Activated Beer Fridges
Molson Brings Back Its 'I Am Canadian' Tagline for a New Campaign
<
32
Flag Bearing Brews
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
<
31
Patriotic Premium Whiskeys
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
<
30
Country-Commemorative Vessels
Country-Commemorative Vessels
Star Brasil Embodies the Essence of the South American Nation
<
29
Patriotic Mail Makeovers
Patriotic Mail Makeovers
The United States Postal Service's New USPS Packages Are Modern
<
28
Patriotic Olympics Prints
Patriotic Olympics Prints
Carl Christopher Fisk Creates a Fictional Project for London Olympics
<
27
Patriotic Retail Installations
Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art
<
26
Passport-Scanning Refrigerators
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
<
25
Loudly Patterned Olympic Gear
Loudly Patterned Olympic Gear
Team Norway is Loud and Proud with These Olympic Curling Pants
<
24
Mariachi Styled Ski Outfits
Mariachi Styled Ski Outfits
This Ski Suit Brings Some Flair to the Slopes
<
23
Northern Nation Rebranding
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
<
22
Seed-Like Beer Mats
Seed-Like Beer Mats
These Molson Canadian 'Plantable Coasters' are Eco-Friendly
<
21
Patriotic Acrobat Cans
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
<
20
Olympic Mascot Infographics
Olympic Mascot Infographics
This Graphic Looks Back at Olympic Mascots as Far as 1968
<
19
Patchwork Americana Sportswear
Patchwork Americana Sportswear
Burton Designs Snowboarding Outfits for the American Olympic Team
<
18
Sporty Metallic Olympic Suits
Sporty Metallic Olympic Suits
NIKE's USA Olympic Uniforms Are Cozy & Packed with Patriotic Details
<
17
Urban Americana Photos
Urban Americana Photos
Rocksmith Fall 2009 Lookbook has a Patriotic Flair
<
16
Patriotic Clothing Ads
Patriotic Clothing Ads
The Eleven Paris Spring/Summer 2011 Campaign is Intriguing and Fun
<
15
Marauding Traveler Pug Photos
Marauding Traveler Pug Photos
Planet Pug is an Adorable Collection of One Pug's Global Adventure
<
14
British-Themed Shoe Boutiques
British-Themed Shoe Boutiques
The London Christian Louboutin Boutique is Inspired by Local Culture
<
13
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
<
12
Dreamworks Joins Dubailand
Dreamworks Joins Dubailand
World's First Dreamworks Theme Park
<
11
Quirky Australia-Focused Infographics
Quirky Australia-Focused Infographics
The 50 Weird Australia Facts Infographic Highlights Nuances
<
10
Patriotic Liquor Bottles
Patriotic Liquor Bottles
The Catherine Malandrino Cointreau Bottle is All-American
<
9
Funky Lotion Containers
Funky Lotion Containers
STEAMCREAM Products are Pleasantly Packaged
<
8
Nationalistic Snowboarding Gear
Nationalistic Snowboarding Gear
Canada's 2014 Winter Olympic Uniform for Snowboarders is Hi-Tech
<
7
Territory-Loving Kicks
Territory-Loving Kicks
The Nike Air Force 1 WBF Country Collection Celebrates Competition
<
6
Patriotic Hipster Shoots
Patriotic Hipster Shoots
The DURKL Spring/Summer 2010 Collection
<
5
Painted National Food Portraits
Painted National Food Portraits
Jonathan Icher's Flag Body Art Represents Iconic Cuisines
<
4
American Pride Packaging
American Pride Packaging
The 21st Amendment Beer Cases Pay Homage to Forefathers
<
3
Simplified State Flag Makeovers
Simplified State Flag Makeovers
The Bresslergroup Gives the US State Flags Patriotic New Looks
<
2
Patriotic Dairy Branding
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
<
1
Obama Fashion
Obama Fashion
Barack Obama Shoes
<