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49 Country Branding Projects

From Patriotic Mail Makeovers to Northern Nation Rebranding

— February 22, 2014 — Marketing
These country branding projects bring patriotism, modernity and in some cases, humor to a country’s most recognized symbols in campaigns, packaging and products. A lot of a country’s quintessential elements become amplified around the time of the Olympics, since they are such strong representations of a particular nation. One great example of this is the American medal ceremony uniforms for this year’s Winter Games at Sochi. Although the details may not be evident from the podium, there are phrases from the national anthem hidden in the pockets and soles that makes the designs really special.

Two more great examples of updated American identities include the updated USPS packaging and the ‘United We Stand’ project, which both update classic American motifs to appeal to a younger generation.

Some other notable country branding projects include ’Know Canada’ by Bruce Mau Design and the ‘Come and Complain’ campaign for Poland.
4.2
Score
Popularity
Activity
Freshness
48
Patriotic Winter Games Gear
Patriotic Winter Games Gear
Athletes Are Excited About HBC’s Olympic Games Gear
<
47
Friendly Flag-Sharing Ads
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
<
46
Job Contest Campaigns
Job Contest Campaigns
The 'Best Jobs In The World' Stunt Invites Individuals to Explore Australia
<
45
Winter-Embracing Olympic Campaigns
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
<
44
Bear-Patterned Olympic Taxis
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
<
43
Ocean-Crossing Beer Fridges
Ocean-Crossing Beer Fridges
Molson's Beer Fridge Project Preps Canadians for the Olympics
<
42
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
<
41
Downplayed Destination Campaigns
Downplayed Destination Campaigns
The 'Come and Complain' Travel Campaign Downplays Poland
<
40
Educative K-Pop Encyclopedias
Educative K-Pop Encyclopedias
PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists
<
39
Presidential Jeans
Presidential Jeans
President Obama Inspires a Denim Line in Rwanda
<
38
Nostalgic Patriotic Jerseys
Nostalgic Patriotic Jerseys
The US Men’s Hockey Team Jerseys are Olympic-Ready
<
37
Melting Holiday Promotions
Melting Holiday Promotions
This Switzerland Tourism Campaign Promotes the Holiday Hotspot
<
36
Passport-Activated Beer Fridges
Passport-Activated Beer Fridges
Molson Brings Back Its 'I Am Canadian' Tagline for a New Campaign
<
35
Space-Infused Olympic Medals
Space-Infused Olympic Medals
The Gold 2014 Olympic Medals Will Be Merged with Meteorite Fragments
<
34
Patriotic Premium Whiskeys
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
<
33
Flag Bearing Brews
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
<
32
Corporate Flash Mobs
Corporate Flash Mobs
Media Markt Turns Delivery Into Publicity
<
31
Perfect Patriotic Packaging
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle
<
30
Passport-Scanning Refrigerators
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
<
29
Patriotic Mail Makeovers
Patriotic Mail Makeovers
The United States Postal Service's New USPS Packages Are Modern
<
28
Olympic Mascot Infographics
Olympic Mascot Infographics
This Graphic Looks Back at Olympic Mascots as Far as 1968
<
27
Country-Commemorative Vessels
Country-Commemorative Vessels
Star Brasil Embodies the Essence of the South American Nation
<
26
Patriotic Olympics Prints
Patriotic Olympics Prints
Carl Christopher Fisk Creates a Fictional Project for London Olympics
<
25
Patriotic Retail Installations
Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art
<
24
Mariachi Styled Ski Outfits
Mariachi Styled Ski Outfits
This Ski Suit Brings Some Flair to the Slopes
<
23
Loudly Patterned Olympic Gear
Loudly Patterned Olympic Gear
Team Norway is Loud and Proud with These Olympic Curling Pants
<
22
Seed-Like Beer Mats
Seed-Like Beer Mats
These Molson Canadian 'Plantable Coasters' are Eco-Friendly
<
21
Northern Nation Rebranding
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
<
20
Patriotic Acrobat Cans
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
<
19
Patchwork Americana Sportswear
Patchwork Americana Sportswear
Burton Designs Snowboarding Outfits for the American Olympic Team
<
18
British-Themed Shoe Boutiques
British-Themed Shoe Boutiques
The London Christian Louboutin Boutique is Inspired by Local Culture
<
17
Sporty Metallic Olympic Suits
Sporty Metallic Olympic Suits
NIKE's USA Olympic Uniforms Are Cozy & Packed with Patriotic Details
<
16
Patriotic Clothing Ads
Patriotic Clothing Ads
The Eleven Paris Spring/Summer 2011 Campaign is Intriguing and Fun
<
15
Urban Americana Photos
Urban Americana Photos
Rocksmith Fall 2009 Lookbook has a Patriotic Flair
<
14
Marauding Traveler Pug Photos
Marauding Traveler Pug Photos
Planet Pug is an Adorable Collection of One Pug's Global Adventure
<
13
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
<
12
Patriotic Liquor Bottles
Patriotic Liquor Bottles
The Catherine Malandrino Cointreau Bottle is All-American
<
11
Dreamworks Joins Dubailand
Dreamworks Joins Dubailand
World's First Dreamworks Theme Park
<
10
Simplified State Flag Makeovers
Simplified State Flag Makeovers
The Bresslergroup Gives the US State Flags Patriotic New Looks
<
9
Quirky Australia-Focused Infographics
Quirky Australia-Focused Infographics
The 50 Weird Australia Facts Infographic Highlights Nuances
<
8
Nationalistic Snowboarding Gear
Nationalistic Snowboarding Gear
Canada's 2014 Winter Olympic Uniform for Snowboarders is Hi-Tech
<
7
Funky Lotion Containers
Funky Lotion Containers
STEAMCREAM Products are Pleasantly Packaged
<
6
Territory-Loving Kicks
Territory-Loving Kicks
The Nike Air Force 1 WBF Country Collection Celebrates Competition
<
5
Painted National Food Portraits
Painted National Food Portraits
Jonathan Icher's Flag Body Art Represents Iconic Cuisines
<
4
Patriotic Hipster Shoots
Patriotic Hipster Shoots
The DURKL Spring/Summer 2010 Collection
<
3
American Pride Packaging
American Pride Packaging
The 21st Amendment Beer Cases Pay Homage to Forefathers
<
2
Patriotic Dairy Branding
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
<
1
Obama Fashion
Obama Fashion
Barack Obama Shoes
<