Design student Anders Drage created this sleek packaging concept for the fictional Norwegian milk company 'Mountain Milk.' Drage came up with the idea for the exclusive milk company after noticing that moo juice in Norway was superior to any he had tried abroad. Seeing the success of Norwegian-specific water companies, Drage came up with the idea to create an exclusive Norwegian milk brand.
Anders Drage based his packaging for this covetable milk on high-end luxury liquor branding designs. The design is also informed by the aesthetics of vintage milk bottles. The label is simple and minimalistic. In fact, the bottle is relatively unadorned when it's full, but as the milk levels fall a beautiful picturesque scene of the Norwegian fjords is revealed.
A beautiful celebration of quality products and the stunning scenery of Norway, the Mountain Milk packaging is refined, engaging and breathtaking.