Susan Keefe
freelance writer and makeup artist
Toronto, Ontario · Member since Aug 2011
1,097Published Articles
2.3MArticle Views
I am a homesick Nova Scotian living in Toronto. I hold an HBA in Art History and History from the University of Toronto and I am also a trained makeup artist. Less than a year ago I launched my own food blog named for my family's Nova Scotian farm. Food has always been a major source of inspiration and comfort for me, but what I did not anticipate was how much I would love shooting food. Food photography has emerged as one of my favorite hobbies. In the past I shunned photography in favor of my paints and pencils, but now I see that it is a completely different exercise all together and a great way to develop your eye for composition. Since launching seafieldfarm.ca, I landed a job as a copywriter for the deal a day site SweetMommyDeals.com and have been regularly contributing to other blogs. I hope to continue cooking, writing and creating for years to come.
Featured Ideas
Festive Tree-Topped Cakes
O Tannenbaum Cupcakes Will Wow Your Guests Into the Festive SpiritFestive Themed Desserts — The growing demand for aesthetically pleasing, seasonal desserts provides an opportunity for businesses to create a line of festive-themed products.
Salvaged Plastic Runners
The New Balance 'newSKY' is Made Using Recycled BottlesEco-Friendly Footwear — Companies in the footwear industry can develop sustainability initiatives by using recycled materials and creating eco-friendly footwear designs, such as the New Balance newSKY.
Maki-Inspired Winter Accessories
The Sushi Scarf Rolls and Unrolls for Easy StorageFoodie-Inspired Accessories — Opportunity to create accessories inspired by popular foods, appealing to food lovers and fashion enthusiasts alike.
Booze-Inspired Footwear
Dalmore and Lutwyche Team Up to Create Whiskey-Inspired ShoesLuxury Footwear — Disruptive innovation opportunity: Explore the use of innovative materials and techniques to create opulent and sustainable luxury shoes.
Stout-Spiked Snack Cakes
These Beer and Pretzel Cupcakes Will Capture any Brew-Lover's HeartCraft Beer Desserts — The growing popularity of craft beer can inspire the creation of desserts that incorporate unique and unexpected flavors from popular craft beer options.
Overlooked Education Infographics
The Oatmeal Tells Us What We Should've Learned in High SchoolAlternative education systems — The need for more practical education that teaches life skills creates an opportunity for innovative educational programs and systems that focus on developing skills outside traditional academic subjects.
Spud Concealing Cakes
These Sweet Potato Chocolate Cupcakes are for Gardeners with a Sweet ToothGardening-inspired desserts — The trend of incorporating gardening-inspired ingredients and designs in desserts has the potential to disrupt the baking industry by opening up new creative avenues for bakers.
Faux Frozen Treats
These Dripless Ice Cream Cone Macarons are a Playful Take on the French DessertPlayful Dessert Creations — Opportunity for creating unique and whimsical desserts that appeal to consumers' sense of nostalgia and playfulness.
Asian-Inspired Petite Pies
The Baked Pumpkin Wontons Represent Culinary Fusion at its FinestCulinary Fusion — The fusion of different culinary cultures presents opportunities to create unique flavor combinations.
Comedic Icon Infographics
Hero Design Pays Tribute to the Always Hilarious Bill MurrayInfographic Tribute — Creating infographics as a tribute to iconic figures in entertainment offers a unique and engaging way to honor their legacy.
Double Duty Trash Receptacles
The Ravenhill Dustbin Helps Keep Your House Neat and TidyModular Design — Modular design offers opportunities for innovative and customizable products and solutions.
Soothing Shampoo Packages
'Let it Be' Haircare is Presented Like a Quiet ConfidantSoothing Shampoo Packages — Opportunity for disruptive innovation in packaging design to create calming and luxurious experiences.Q&A with Susan
What is unique that's not in your bio?
I won a lemon eating contest in the eighth grade. True story!
What's your favorite accomplishment?
Graduating university.
How do you define cool?
Anything that is genuine. If it feels contrived, you're trying too hard.
What is your secret to uncovering trends?
I keep my eyes and ears open and I go with my gut. If I like something I assume someone somewhere will share my view. I can't be that unique.
What do you enjoy most about Trend Hunter?
There always something new. Fresh eye candy served hot and fresh everyday is something you should never take for granted.
What is your favorite trend?
Our increasing interest in what's in our food and how it got here. I am excited by the advancements that are being made in organic sustainable farming and pleased that so many people are returning to whole foods and ditching the chemicals. These positive trends bring us one step closer to a more intelligent, healthier population and reduces our carbon footprint.
What are your tips for writing a juicy post?
Be yourself and read your work out loud to yourself as if you're performing. If the words don't roll off your tongue start again.
How do you reset to be creative?
I go for a run and have a shower. I do some of my best thinking in the shower.
What inspires or excites you?
Details! I love simple beauty. Food is a constant source of inspiration. It is not man made, it is a form of artwork that springs from the earth spontaneously. Nothing we could ever create can compete with that.
Predict something awesome for 2020?
Another case of history repeating. This could be a bad thing, or a good thing, but if I learned one thing from my history degree it's that we are doomed to repeat the past whether or not we're aware of it. I think it's safe to say that whatever happens in 2020 will have a certain familiarity to it.
Author Categories
Fast Food Decoy Desserts
Comic-Inspired Vino Branding
Sassy Spectacle Wine Branding
Spicy Sandwich-Inspired Shooters
Lip-Puckering Lemon Biscuits
Botanical Cleanser Branding
Cocktail-Inspired Pops
Beachy Iced Biscuits
Pool Party-Inspired Bites
Boozy Campfire Bites
Spud Concealing Cakes
Cat Nap Cocoons
Cash Wrapped Smokes
Distressed Ticker Vino Branding
Aquatic Pin-Up Vino Branding
Hand-Stamped Popcorn Bags
Dickensian Food Packaging
Decadent Baseball-Themed Sweets
Almond Milk Drink Chillers
Sweet Skillet Sandwiches
Faux Frozen Treats
Glorious Golden Hive Cakes
Classic Dessert Combo Cakes
Stout-Spiked Snack Cakes
Canned Meat Cakes
Super-Sized Phyllo Desserts
Summer-Inspired Caffeinated Cakes
Love Letter Chocolate Branding
Superhero Pill Packaging
Punchy Paint Packaging
Faux Flapjack Stacks
Faux Melon Marshmallow Sweets
Star-Spangled Desserts
Disguised Cereal Cakes
Triple Threat Cakes
