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 Keynote Speaker

Susan Keefe

freelance writer and makeup artist
Articles
1,097
Views
15,827,000
Location
Toronto, Ontario
Member Since
Aug 2011
I am a homesick Nova Scotian living in Toronto. I hold an HBA in Art History and History from the University of Toronto and I am also a trained makeup artist. Less than a year ago I launched my own food blog named for my family's Nova Scotian farm. Food has always been a major source of inspiration and comfort for me, but what I did not anticipate was how much I would love shooting food. Food photography has emerged as one of my favorite hobbies. In the past I shunned photography in favor of my paints and pencils, but now I see that it is a completely different exercise all together and a great way to develop your eye for composition. Since launching seafieldfarm.ca, I landed a job as a copywriter for the deal a day site SweetMommyDeals.com and have been regularly contributing to other blogs. I hope to continue cooking, writing and creating for years to come.
What is unique that's not in your bio?
I won a lemon eating contest in the eighth grade. True story!
What's your favorite accomplishment?
Graduating university.
How do you define cool?
Anything that is genuine. If it feels contrived, you're trying too hard.
What is your secret to uncovering trends?
I keep my eyes and ears open and I go with my gut. If I like something I assume someone somewhere will share my view. I can't be that unique.
What do you enjoy most about Trend Hunter?
There always something new. Fresh eye candy served hot and fresh everyday is something you should never take for granted.
What is your favorite trend?
Our increasing interest in what's in our food and how it got here. I am excited by the advancements that are being made in organic sustainable farming and pleased that so many people are returning to whole foods and ditching the chemicals. These positive trends bring us one step closer to a more intelligent, healthier population and reduces our carbon footprint.
What are your tips for writing a juicy post?
Be yourself and read your work out loud to yourself as if you're performing. If the words don't roll off your tongue start again.
How do you reset to be creative?
I go for a run and have a shower. I do some of my best thinking in the shower.
What inspires or excites you?
Details! I love simple beauty. Food is a constant source of inspiration. It is not man made, it is a form of artwork that springs from the earth spontaneously. Nothing we could ever create can compete with that.
Predict something awesome for 2020?
Another case of history repeating. This could be a bad thing, or a good thing, but if I learned one thing from my history degree it's that we are doomed to repeat the past whether or not we're aware of it. I think it's safe to say that whatever happens in 2020 will have a certain familiarity to it.
Fast Food Decoy Desserts
Fast Food Decoy Desserts
These Cupcake Nuggets Offer a Sweet Take on the Crisp Chicken Snack
No, this is not the remnants of a half-devoured happy meal; this is a sweet pouch of Cupcake Nuggets. Always the innovator, blogger Stef (from the deliciously wacky blog Cupcake Project) whipped up... MORE
Comic-Inspired Vino Branding
Comic-Inspired Vino Branding
Holy Water Wine Labels Feature Personalized Stories
The talented minds at Australian design firm The Creative Method crafted these Holy Water labels to adorn the wine bottles the organization presented to its loyal clients. Taking cues from the pulpy... MORE
Sassy Spectacle Wine Branding
Sassy Spectacle Wine Branding
The Pink Glasses Label Paints the World in an Optimistic Rose Hue
The Poland-based design firm Luksemburk created this clever branding concept for the Californian wine manufacturer Pink Glasses. The company specializes in Rose, so the firm decided to highlight... MORE
Spicy Sandwich-Inspired Shooters
Spicy Sandwich-Inspired Shooters
Party Down with these Bizarre and Intriguing Banh Mi Jello Shots
Get your drink on and liven up your tastebuds with these eyebrow-raising Banh Mi Jello Shots. Yes, these boozy gelatinous domes are inspired by the wildly popular vietnamese hoagie. The clever... MORE
Lip-Puckering Lemon Biscuits
Lip-Puckering Lemon Biscuits
Sweetopia's Citrus Cookies Are Sweetly Styled and Company-Ready
Enjoy a sweet and tart bite with these bright and sunny Citrus Cookies. Carefully crafted by the baking blogger behind the popular site ‘Sweetopia,’ these stunning sweets are the perfect... MORE
Botanical Cleanser Branding
Botanical Cleanser Branding
Spread Studio Designs Fresh and Simple Packaging for 'underwearables'
The all-natural soap company ‘underwearables’ enlisted the creative assistance of design firm Spread Studio to help create the perfect packaging for the brand’s eco-friendly... MORE
Cocktail-Inspired Pops
Cocktail-Inspired Pops
These Mojito Cheesecake Bites are Here to Help You Beat the Heat
Chase those hazy, humid blues away with these bright and refreshing Mojito Cheesecake Bites. Created by the confectionery queen Heather Baird from the celebrated blog ‘Sprinkle Bakes,’... MORE
Beachy Iced Biscuits
Beachy Iced Biscuits
These Sand Dollar Cookies Were Made for Sunny Summer Vacations
Take a sweet bite out of summer with these charming Sand Dollar Cookies. Created and carefully decorated by the baker behind the gorgeous blog ‘The Sweet Adventures of Sugarbelle,’ these... MORE
Pool Party-Inspired Bites
Pool Party-Inspired Bites
These Beach Ball Cake Pops Were Made for the Summer Season
The cake pop queen Bakerella created these playful Beach Ball Cake Pops in honor of the summer season. BBQs, patio parties and bonfires are cropping up everywhere as people launch into vacation mode... MORE
Boozy Campfire Bites
Boozy Campfire Bites
These Bourbon Marshmallow S'mores Will Derail Your Will Power Everytime
Celebrated blogger Jessica (from the blog ‘How Sweet It Is’) kicked the bonfire classic up a notch with these Bourbon Marshmallow S’mores—oh, and she thoughtfully threw some... MORE
Spud Concealing Cakes
Spud Concealing Cakes
These Sweet Potato Chocolate Cupcakes are for Gardeners with a Sweet Tooth
These Sweet Potato Chocolate Cupcakes are a great way to get your favorite green-thumbed chocolate lover smiling. Baked by the blogger Nina from the German baking blog ‘Nina Kleiner Food-Blog,&#... MORE
Cat Nap Cocoons
Cat Nap Cocoons
The Etsy Store Vaivanat Crafts the Perfect Fuzzy Vessel for Drowsy Felines
Get your fine feline a cat bed he/she will actually use by picking up this clever and contemporary hand felted wool cocoon from the Etsy store Vaivanat. Cats are quick to take advantage of every... MORE
Cash Wrapped Smokes
Cash Wrapped Smokes
Prompt Design Creates Concept Cigarette Packaging That Makes You Want to Quit
The Thailand-based design firm Prompt Design created this clever concept in an effort to motivate smokers to butt out completely. Quitting smoking, like achieving that coveted six pack, is easier... MORE
Distressed Ticker Vino Branding
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
Black Heart Brewery is a microbrewery based out of Melbourne, Australia. Founded by a restless heart surgeon, this pint-sized company has been turning out artisan quality beers ever since. Shortly... MORE
Aquatic Pin-Up Vino Branding
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
If pin-up girls and a day of fishing floats your boat (no pun intended), these Fishwives Club wine labels will have you skipping. Created by the sister design duo Soil, these meticulously crafted... MORE
Hand-Stamped Popcorn Bags
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
The Scottish popcorn company Pipcorn is new to the already overpopulated snack scene. With steep competition awaiting the perky kettle corn company, the brand knew that some snappy packaging would... MORE
Dickensian Food Packaging
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
The aptly titled artisan food company The Dirty Apron Delicatessen focuses on serving up comfort food in a big way. Offering everything from in-house hot lunches to jars of homemade pickled... MORE
Decadent Baseball-Themed Sweets
Decadent Baseball-Themed Sweets
These Ballpark Cupcakes Pay Homage to Classic Sporty Cuisine
Celebrate the return of the boys of summer with these dizzyingly decadent Ballpark Cupcakes. Found on the lifestyle website ‘Pizzazzerie,’ these over-the-top cakes pay homage to game day... MORE
Almond Milk Drink Chillers
Almond Milk Drink Chillers
Vanilla Ice Enhances Your Flavor as it Melts
Keep the heat at bay and your taste buds happy all summer long with a few cubes of Vanilla Ice. No this is not a cryptic reference to a certain early nineties rapper—this is a recipe. Perk up... MORE
Sweet Skillet Sandwiches
Sweet Skillet Sandwiches
The Pound Cake and Brie Grilled Cheese is a Sugary Take on the Classic
Enjoy the sweeter side of toasty sandwiches with this Pound Cake and Brie Grilled Cheese. Yes, that’s right! Now you can enjoy the appealing texture of a gooey, golden sandwich for dessert.... MORE
Faux Frozen Treats
Faux Frozen Treats
These Dripless Ice Cream Cone Macarons are a Playful Take on the French Dessert
Enjoy the sweet taste of France in a cute and kitschy format with these wildly adorable Ice Cream Cone Macarons. The classic refined sugary sandwich has been molded into one of the most beloved... MORE
Glorious Golden Hive Cakes
Glorious Golden Hive Cakes
These Chocolate Beehive Cupcakes are Creating a Buzz You Can't Refuse
Outfit your next party with a buzz-worthy dessert by whipping up these Chocolate Beehive Cupcakes. These bug-bearing treats were featured on the sugary blog ‘Sweetopia,’ but come from... MORE
Classic Dessert Combo Cakes
Classic Dessert Combo Cakes
These Milk and Cookie Cupcakes Sport Tiny Biscuits and Bottles
Celebrate one of the world’s most beloved culinary combos with these darling Milk and Cookie Cupcakes. Created by the prolific blogger Steph from the much beloved blog ‘Raspberri Cupcakes,... MORE
Stout-Spiked Snack Cakes
Stout-Spiked Snack Cakes
These Beer and Pretzel Cupcakes Will Capture any Brew-Lover's Heart
Baking blogger Naomi from the gorgeous blog ‘Bakers Royale’ created these decadent man-pleasing Beer and Pretzel Cupcakes to capture your booze-loving heart. Complete with a stunning... MORE
Canned Meat Cakes
Canned Meat Cakes
Get Adventurous and Indulge in these Eyebrow-Raising Spam Cupcakes
The adventurous blogger Stefani, from the off-the-wall blog ‘Cupcake Project,’ created these eyebrow-raising Spam Cupcakes. Yes, Spam! And yes, I am talking about the canned luncheon meat.... MORE
Super-Sized Phyllo Desserts
Super-Sized Phyllo Desserts
The Baklava Pistachio Cake is a Unique Way to Serve the Classic Sweet
Ken from the blog ‘The Hungry Rabbit’ put a creative and beautiful spin on a classic dessert with his Pistachio Baklava Cake. The popular sweet is prominent in Greek, Turkish and... MORE
Summer-Inspired Caffeinated Cakes
Summer-Inspired Caffeinated Cakes
These Iced Coffee Cupcakes Taste Like a Glass of Frosty Java
Nina, from the blog ‘Nina’s Kitchen,’ whipped up these clever Iced Coffee Cupcakes in honor of the balmy summer months. With temperatures on the rise, piping hot java simply won&#... MORE
Love Letter Chocolate Branding
Love Letter Chocolate Branding
The Alois Dallmayr Packaging is Sealed Like a Sweet Note
The age old chocolate company Alois Dallmayr wanted a fresh new look for the company without abandoning the rich history and tradition of its legendary brand. The company enlisted the creative... MORE
Superhero Pill Packaging
Superhero Pill Packaging
Paul Capili Designs Marvel-Inspired Sunscreen Branding for 'Super Skin'
Designer Paul Capili created this concept packaging design for the fictional sunscreen brand ‘Super Skin.’ The imagined company is affiliated with comic book heavyweight Marvel. The... MORE
Punchy Paint Packaging
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
When the Finnish brand Waldo Trommler Paint decided to set its sights on the US market, the company knew it would have to stand out in order to survive. A fresh branding strategy and new eye-popping... MORE
Faux Flapjack Stacks
Faux Flapjack Stacks
The Pancake Cake is a Discrete Way to Enjoy Dessert for Breakfast
No one will be the wiser when you start your day off with this deceptive and delicious Pancake Cake. Expertly crafted by ‘Cake Central’ user EnglishCakeLady, this decadent chocolate cake... MORE
Faux Melon Marshmallow Sweets
Faux Melon Marshmallow Sweets
These Watermelon Krispie Treats Were Made for the Summer
If your tried and true marshmallow square recipe has got you yawning, why not liven things up with these fun and fabulous Watermelon Krispie Treats? Crafted by the baking blogger Glory from the... MORE
Star-Spangled Desserts
Star-Spangled Desserts
Indulge in these Patriotic Panna Cotta Shooters this Fourth of July
The fourth of July is just around the corner, so if you’re a proud American, why not show your pride with these cute and glitzy Patriotic Panna Cotta Shooters? Crafted by the artistic baking... MORE
Disguised Cereal Cakes
Disguised Cereal Cakes
These Rice Krispie Cupcake Pops are Cute, Crisp and Delicious
Get your next party off to a cute start with these kitschy Rice Krispie Cupcake Pops. Created by the baking blogger known only as the Sweet Chick from the gorgeous blog by the same name, these... MORE
Triple Threat Cakes
Triple Threat Cakes
These Cupcake Cupcakes are Topped and Stuffed with Delicious Doppelgangers
Surprise and delight your guests with these clever and cute Cupcake Cupcakes. Created by the baking blogger Nina from the aptly titled blog ‘Ninas Kleiner Food-Blog,’ these clever cakes... MORE
Clever Line Casting Cakes
Clever Line Casting Cakes
These Going Fishin' Cupcakes Will Have Your Favorite Fisherman Hooked
Make the fishing enthusiast in your life smile with these darling Going Fishin’ Cupcakes. Created by the baking blogger Jessica from the health-conscious blog ‘A Kitchen Addiction,’... MORE

Featured Ideas

Fictional Character Flow Charts
Fictional Character Flow Charts
The Morgan Freeman Chain of Command Graphic Celebrates His Roles
This hilarious graphic entitled the Morgan Freeman Chain of Command cleverly pays tribute to the legendary actor and his most memorable roles. Few can resist the warm comforting tones of the rich voice… MORE
Whimsical Worldly Branding
Whimsical Worldly Branding
Lucy Lu Designs Sports Packaging That References an Array of Cultures
California-based Lucy Lu Designs focuses on creating decorative giftware for the larger United States. Hoping to swap the company's tired old-fashioned packaging for a vibrant and modern redesign, Lucy… MORE
Sumptuous Autumn Desserts
Sumptuous Autumn Desserts
Pumpkin Cream Oreo Tarts are One Good Reason to Love Fall
These gorgeously silky Pumpkin Cream Oreo Tarts from the lip-smackingly gorgeous blog Lauren's Latest will make you glad the autumn is upon us. As we all bid a somewhat dejected farewell to the bright… MORE
Motion-Sensitive Instruments
Motion-Sensitive Instruments
The panGenerator Dodecaudion Makes Music According to Your Movements
The Polish design firm panGenerator recently released a sneak peek of their newest product the Dodecaudion. The panGenerator Dodecaudio is a revolutionary gesture-sensitive electronic instrument. This… MORE
Rad Retro Packaging
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
Designer Sam Kittinger has taken it upon himself to fix the lack luster packaging that currently adorns many popular board games. These days many designs seem to have more flash than substance. Take… MORE
Lucky Sweet Axes
Lucky Sweet Axes
These ShamRock Cookies Will Hit All the Right Notes this St. Patty's Day
Food blogger Bridget from the gorgeous blog 'Bake at 350,' put a cheesy play on words to a sweet use with these ShamRock Cookies. St. Patty's Day is almost here, so roll up your sleeves and craft these… MORE
Edible Famous Faces
Edible Famous Faces
Tease Your Tastebuds with These Food Portraits by Foogos
Feast your eyes on these deliciously detailed pop culture food portraits by Foogos. The food artist first made a name for himself constructing sports logos out of edible items. Since then, he has... MORE
Amazing Autumn Cocktails
Amazing Autumn Cocktails
These Apple Cider Margaritas Help One Cope with the Loss of Summer
These Apple Cider Margaritas from the much celebrated blog How Sweet Eats are the perfect seasonal sidekick for those sunny fall days. Those of you who are still mourning the loss of patio weather, take… MORE
Minimalist Festive Decorations
Minimalist Festive Decorations
These Fleet Ribbon Ornaments are Visually Interesting and Durable
This year avoid trimming the tree with the same old boring ornaments you favor year after year, and add these gorgeously simplistic Fleet Ribbon Ornaments to your usual rotation. Crafted by designer Zoe… MORE
Haute Cuisine Chews
Haute Cuisine Chews
Foie Gras Bubblegum is a Gooey Alternative to the French Delicacy
Freshen up after a meal of caviar and toast with a tasty chew of this Foie Gras Bubblegum. If you grew up tucking into Lobster Humidors and delicate soufflés, reaching for a ho-hum stick of... MORE
Buttered Spud Seats
Buttered Spud Seats
The Baked Potato Bean Bag Chair is Sure to Get Your Tummy Rumbling
Dive into this buttery Baked Potato Bean Bag Chair and recline in delicious comfort. Created by the Esty store B Fiber and Craft Emporium, this cushy, decadent perch comes complete with a healthy pat of… MORE
Cute Collared Murses
Cute Collared Murses
These Stylish Upcycled Suit Totes Are Functional and Eco-Friendly
This upcycled suit tote is named Michael after the inept boss Michael Scott from the television show The Office. This kitschy little number was made by the good people at Poketo. Large enough to comfortably… MORE
Splattered Beverage Branding
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
The Finnish brewery Olvi teamed up with the design firm BOND Creative Agency to create the perfect packaging for the company’s line of premium ciders. Olvi is an independent brewer that... MORE
Ensnared Vino Games
Ensnared Vino Games
Don't Break the Bottle Puzzle Holds the Wine Hostage Until it is Solved
If you’re keen to make your guests work for their alcohol this holiday season, simply slide their favorite vino into the outrageous Don’t Break the Bottle puzzle and watch the drama unfold. With such a… MORE