Susan Keefe
freelance writer and makeup artist
Toronto, Ontario · Member since Aug 2011
1,097Published Articles
2.3MArticle Views
I am a homesick Nova Scotian living in Toronto. I hold an HBA in Art History and History from the University of Toronto and I am also a trained makeup artist. Less than a year ago I launched my own food blog named for my family's Nova Scotian farm. Food has always been a major source of inspiration and comfort for me, but what I did not anticipate was how much I would love shooting food. Food photography has emerged as one of my favorite hobbies. In the past I shunned photography in favor of my paints and pencils, but now I see that it is a completely different exercise all together and a great way to develop your eye for composition. Since launching seafieldfarm.ca, I landed a job as a copywriter for the deal a day site SweetMommyDeals.com and have been regularly contributing to other blogs. I hope to continue cooking, writing and creating for years to come.
Featured Ideas
Patterned Maki Wrappers
Designer Nori Features Gorgeous Designs to Adorn Sushi RollsDesigner Nori — The introduction of intricately designed seaweed wrappers presents opportunities for unique food presentation and culinary experiences.
Robotic Snack Cakes
Transformers Hostess Treats Speak to Your Inner ChildLimited Run Products — Creating limited edition products tied to popular movies can generate excitement and attract nostalgic consumers.
Botanical Cleanser Branding
Spread Studio Designs Fresh and Simple Packaging for 'underwearables'Simple Packaging Design — Exploring minimalistic packaging design that aligns with the brand's values of sustainability and simplicity.
Felt Faux Food Toys
The Land of Nod Serves Up Some Playful Felt SandwichesFaux Food Toys — Disruptive innovation opportunity: Develop interactive and educational faux food toys that encourage imaginative play and enhance cognitive development in children.
Empowering Cleansing Juices
Toronto-Based Company benourished Knows Just What Your Body NeedsConvenient, Nutrient-Rich Foods — There's an opportunity for businesses to develop and provide convenient, nutrient-rich foods to cater to the fast-paced lifestyle of urbanites.
Sugary-Sweet Franks
These Hot Dog Cookies are Sure to Surprise and Delight Your Lucky BBQ GuestsSweet BBQ Twist — There is an opportunity for dessert makers to create innovative sweets that are inspired by classic BBQ dishes like hot dogs.
Beat-Blaring Auto Accessories
The Logic3 Ferrari Scuderia F1 is for Music-Loving Gear HeadsAuto-Music Integration — Opportunities for developing new audio technology that can be integrated with automobiles to enhance the driving experience.
Antique Floral Confections
These Lavender Cookies are the Perfect Dainty Tea Time TreatFloral-Inspired Treats — Opportunity for creating unique and artistic confections using floral designs and flavors.
Mirthfully Menacing Felines
Snookums Cat Food Labels Accurately Capture Human Kitty RelationsHumorous Packaging — Opportunity for brands to create clean, stylized labels with hilarious intensity to capture customer attention and generate knowing giggles.
Cookie Coffee Duets
Rip Van Wafels Uses the Heat From Your Coffee to MeltCoffee-Integrated Snacks — Rise of snacks that are meant to be enjoyed with coffee, creating more opportunities for coffee brands to collaborate with snack companies.
Fictional Character Flow Charts
The Morgan Freeman Chain of Command Graphic Celebrates His RolesPop Culture Flow Charts — Creating humorous flow charts that map out fictional characters from popular culture and various actors could be a new viral content trend.
Cute Collared Murses
These Stylish Upcycled Suit Totes Are Functional and Eco-FriendlyUpcycled fashion — There is an opportunity for innovative upcycled fashion designs using preloved items like vintage suiting and shirts.Q&A with Susan
What is unique that's not in your bio?
I won a lemon eating contest in the eighth grade. True story!
What's your favorite accomplishment?
Graduating university.
How do you define cool?
Anything that is genuine. If it feels contrived, you're trying too hard.
What is your secret to uncovering trends?
I keep my eyes and ears open and I go with my gut. If I like something I assume someone somewhere will share my view. I can't be that unique.
What do you enjoy most about Trend Hunter?
There always something new. Fresh eye candy served hot and fresh everyday is something you should never take for granted.
What is your favorite trend?
Our increasing interest in what's in our food and how it got here. I am excited by the advancements that are being made in organic sustainable farming and pleased that so many people are returning to whole foods and ditching the chemicals. These positive trends bring us one step closer to a more intelligent, healthier population and reduces our carbon footprint.
What are your tips for writing a juicy post?
Be yourself and read your work out loud to yourself as if you're performing. If the words don't roll off your tongue start again.
How do you reset to be creative?
I go for a run and have a shower. I do some of my best thinking in the shower.
What inspires or excites you?
Details! I love simple beauty. Food is a constant source of inspiration. It is not man made, it is a form of artwork that springs from the earth spontaneously. Nothing we could ever create can compete with that.
Predict something awesome for 2020?
Another case of history repeating. This could be a bad thing, or a good thing, but if I learned one thing from my history degree it's that we are doomed to repeat the past whether or not we're aware of it. I think it's safe to say that whatever happens in 2020 will have a certain familiarity to it.
Author Categories
Fast Food Decoy Desserts
Comic-Inspired Vino Branding
Sassy Spectacle Wine Branding
Spicy Sandwich-Inspired Shooters
Lip-Puckering Lemon Biscuits
Botanical Cleanser Branding
Cocktail-Inspired Pops
Beachy Iced Biscuits
Pool Party-Inspired Bites
Boozy Campfire Bites
Spud Concealing Cakes
Cat Nap Cocoons
Cash Wrapped Smokes
Distressed Ticker Vino Branding
Aquatic Pin-Up Vino Branding
Hand-Stamped Popcorn Bags
Dickensian Food Packaging
Decadent Baseball-Themed Sweets
Almond Milk Drink Chillers
Sweet Skillet Sandwiches
Faux Frozen Treats
Glorious Golden Hive Cakes
Classic Dessert Combo Cakes
Stout-Spiked Snack Cakes
Canned Meat Cakes
Super-Sized Phyllo Desserts
Summer-Inspired Caffeinated Cakes
Love Letter Chocolate Branding
Superhero Pill Packaging
Punchy Paint Packaging
Faux Flapjack Stacks
Faux Melon Marshmallow Sweets
Star-Spangled Desserts
Disguised Cereal Cakes
Triple Threat Cakes
