Susan Keefe
freelance writer and makeup artist
Toronto, Ontario · Member since Aug 2011
1,097Published Articles
2.3MArticle Views
I am a homesick Nova Scotian living in Toronto. I hold an HBA in Art History and History from the University of Toronto and I am also a trained makeup artist. Less than a year ago I launched my own food blog named for my family's Nova Scotian farm. Food has always been a major source of inspiration and comfort for me, but what I did not anticipate was how much I would love shooting food. Food photography has emerged as one of my favorite hobbies. In the past I shunned photography in favor of my paints and pencils, but now I see that it is a completely different exercise all together and a great way to develop your eye for composition. Since launching seafieldfarm.ca, I landed a job as a copywriter for the deal a day site SweetMommyDeals.com and have been regularly contributing to other blogs. I hope to continue cooking, writing and creating for years to come.
Featured Ideas
Witty Artisan Meat Branding
KRAVE Jerky Packaging Targets Carnivores with a Funny BoneArtisan Meat Snacks — Disruptive innovation opportunity: Creating unique and high-quality meat snacks with innovative flavors and packaging.
Early Morning Treats
Banana Walnut Breakfast Doughnuts Allow You to Start the Day with DessertBreakfast Desserts — There is an opportunity for bakeries to create and market desserts that are specifically designed for breakfast.
High-Tech Serenity Gardens
The 3G Zen Coffee Table is Mesmerizing to WatchInteractive Furniture — The 3G Zen coffee table's mesmerizing and engaging features suggest a trend towards furniture with interactive elements.
Foliage-Friendly Abodes
The Rooted Tree House Integrates Itself into NatureEco-Architecture — Designing and constructing sustainable and environmentally friendly buildings integrating seamlessly into the natural surroundings.
Banana-Topped Cakes
These Banana Cream Cupcakes are a Fun Remix of the Buttery ClassicPastry-Inspired Cupcakes — Creating cupcakes inspired by classic pastries opens up opportunities for unique flavor combinations and innovative cake designs.
Charitable Contraceptive Packaging
The L Condoms Boxes Highlights the Company's Fight Against AIDSSustainable Packaging — There is an opportunity to develop environmentally-friendly packaging solutions that align with social causes.
Ravishing Rabbit Bites
These Bunny Cake Pops are Sure to Dazzle Your Eager Easter GuestsEaster-themed Treats — There is a market for cute, pastel-colored Easter treats like Bakerella's Bunny Cake Pops.
Intelligent Beverage Stoppers
The Digital Cork Monitors the Quality of Your WineSmart Wine Stoppers — Opportunity for disruptive innovation in creating intelligent stoppers that monitor and optimize the quality of wine.
Glorious Golden Hive Cakes
These Chocolate Beehive Cupcakes are Creating a Buzz You Can't RefuseHandcrafted Desserts — Opportunity for artisan bakeries to create unique, visually appealing sweet treats like the Chocolate Beehive Cupcakes.
Prestigious Auto Retreats
Select Nano Car Spa Gives Fancy Cars Premium ServiceElite Car Spa Services — The rise of elite car spa services around the world offers a disruptive innovation opportunity to introduce higher quality and more customized car cleaning and detailing options that cater to the needs of luxury car owners.
Stack Sliding Tool Boxes
Keiji Ashizawa Pays Tribute to Tradition with his 'Hirosaki Knife Box'Traditional Tool Box Design — Designers can innovate on traditional tool box designs by incorporating new materials or adding modern detailing.
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board GamesSimplistic Packaging Designs — Disruptive innovation opportunity: Create minimalist packaging designs that focus on simplistic imagery, experimental typography, and limited color schemes, reminiscent of vintage, modernist designs.Q&A with Susan
What is unique that's not in your bio?
I won a lemon eating contest in the eighth grade. True story!
What's your favorite accomplishment?
Graduating university.
How do you define cool?
Anything that is genuine. If it feels contrived, you're trying too hard.
What is your secret to uncovering trends?
I keep my eyes and ears open and I go with my gut. If I like something I assume someone somewhere will share my view. I can't be that unique.
What do you enjoy most about Trend Hunter?
There always something new. Fresh eye candy served hot and fresh everyday is something you should never take for granted.
What is your favorite trend?
Our increasing interest in what's in our food and how it got here. I am excited by the advancements that are being made in organic sustainable farming and pleased that so many people are returning to whole foods and ditching the chemicals. These positive trends bring us one step closer to a more intelligent, healthier population and reduces our carbon footprint.
What are your tips for writing a juicy post?
Be yourself and read your work out loud to yourself as if you're performing. If the words don't roll off your tongue start again.
How do you reset to be creative?
I go for a run and have a shower. I do some of my best thinking in the shower.
What inspires or excites you?
Details! I love simple beauty. Food is a constant source of inspiration. It is not man made, it is a form of artwork that springs from the earth spontaneously. Nothing we could ever create can compete with that.
Predict something awesome for 2020?
Another case of history repeating. This could be a bad thing, or a good thing, but if I learned one thing from my history degree it's that we are doomed to repeat the past whether or not we're aware of it. I think it's safe to say that whatever happens in 2020 will have a certain familiarity to it.
Author Categories
Fast Food Decoy Desserts
Comic-Inspired Vino Branding
Sassy Spectacle Wine Branding
Spicy Sandwich-Inspired Shooters
Lip-Puckering Lemon Biscuits
Botanical Cleanser Branding
Cocktail-Inspired Pops
Beachy Iced Biscuits
Pool Party-Inspired Bites
Boozy Campfire Bites
Spud Concealing Cakes
Cat Nap Cocoons
Cash Wrapped Smokes
Distressed Ticker Vino Branding
Aquatic Pin-Up Vino Branding
Hand-Stamped Popcorn Bags
Dickensian Food Packaging
Decadent Baseball-Themed Sweets
Almond Milk Drink Chillers
Sweet Skillet Sandwiches
Faux Frozen Treats
Glorious Golden Hive Cakes
Classic Dessert Combo Cakes
Stout-Spiked Snack Cakes
Canned Meat Cakes
Super-Sized Phyllo Desserts
Summer-Inspired Caffeinated Cakes
Love Letter Chocolate Branding
Superhero Pill Packaging
Punchy Paint Packaging
Faux Flapjack Stacks
Faux Melon Marshmallow Sweets
Star-Spangled Desserts
Disguised Cereal Cakes
Triple Threat Cakes
