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The Waldo Trommler Paint Branding Employs Bold Typography and Colors

 - Jun 26, 2012
References: reynoldsandreyner & lovelypackage
When the Finnish brand Waldo Trommler Paint decided to set its sights on the US market, the company knew it would have to stand out in order to survive. A fresh branding strategy and new eye-popping packaging seemed like the only reasonable solution, so the paint company turned to the creative minds at design firm Reynolds and Reyner to help complete this task.

The collaboration yielded a strong, vibrant and playful packaging design for Waldo Trommler's extensive line of paints. Bold colors and loud typography were used to communicate the use of each product. The smart color combinations made the brand attractive to interior designers and do-it-yourselfers alike. The back of each can communicates important storage directions and other information cleverly laid like an ad page fresh from the newspaper.

Punchy, bold and vibrant, the Waldo Trommler Paint packaging is hard to miss.