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Love Letter Chocolate Branding

The Alois Dallmayr Packaging is Sealed Like a Sweet Note

— June 27, 2012 — Lifestyle
The age old chocolate company Alois Dallmayr wanted a fresh new look for the company without abandoning the rich history and tradition of its legendary brand. The company enlisted the creative assistance of design firm 'fpm' to craft a contemporary package that celebrated the company's past. The result is a relatively clean packaging design that boast hints of old world romanticism and charm.

Folded like a wax sealed love note, the Alois Dallmayr packaging looks as sweet as the sentiments found in a lover's correspondence. The company's traditional seal found on the packaging mimics the one found on the bar inside, creating an emblem by which the brand can be easily recognized. The rest of the packaging is straightforward enough. Small illustrations of sprigs of herbs and other aspects of nature lend the wrappers a touch of visual interest and naturalistic styling prominent during the era of the enlightenment.

Presented like a sweet gift of indulgence, the Alois Dallmayr packaging attempts to bring a little romance back into our lives.
Trend Themes
1. Romantic Packaging Design - The trend of incorporating romantic and charming elements into packaging design for food and luxury goods presents an opportunity for further exploration and innovation
2. Historical Branding - Capitalizing on a brand's rich history and heritage through innovative packaging and marketing can be a disruptive force in the industry
3. Nature-inspired Illustration - Incorporating small illustrations of aspects of nature in packaging can create visual interest and appeal to consumers interested in naturalistic styling
Industry Implications
1. Chocolate Manufacturing - Companies specializing in chocolate manufacturing can benefit from exploring new and innovative packaging designs that evoke feelings of romance and luxury
2. Food Packaging - Companies in the food packaging industry can benefit from exploring ways to incorporate unique and charming packaging designs that entice consumers to buy their products
3. Luxury Goods - Brands specializing in luxury goods and gifts can capitalize on historical branding and innovative packaging ideas to create a memorable and impactful customer experience
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