Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Let it Be' Haircare is Presented Like a Quiet Confidant

 - Nov 6, 2011
References: & lovelypackage
The classic blow off phrase,"I can't I'm washing my hair that night," may have some truth to it now that this serenely lush haircare line 'Let it Be' by Miraculous has hit the shelves. Taking time out for yourself can be hard to manage. Now, thanks to this calming line of cleansers you can experience a quiet escape while you shower.

Hoping to further promote this feeling of joyful reprieve, Miraculous turned to the design agency Bob Helsinki to create spa-caliber packaging for the sumptuous line of hair products. The gentle elegance of these soft beige bottles are politely unassuming. The rich creamy exterior echoes the silky feel of the beauty elixirs these bottles house. A slight burst of subdue color adds a pleasing aesthetic that refrains from being too loud or obnoxious. Your immediate sensory impression of the product is meant to provide you with a preview of the experience ahead.

The Let it Be line makes a calming introduction to the consumer and faithfully promise a luxuriously relaxing beauty odyssey.