You know you've done your marketing and branding homework right when those you target are reaching out for your product, which is especially true when it comes to girly packaging designs.
No longer sticking to the universal pink for girls, blue for boys and yellow for both genders, visual branding firms are becoming much savvier when it comes to the themes and use of color they opt for when it comes to girly packaging identities.
Using themes, animals, playful typefaces and vibrant hues is usually your best bet as all these examples perfectly showcase. One other thing many of the packaging designs have in common is that they no longer dumb down the look and content on their packaging if it's for youngsters: they just simplify.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 73%
Activity 83%
Freshness 8%
