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40 Examples of Girly Packaging

Fascinating Fairytale Packaging to Wordy Dessert Branding

— June 6, 2014 — Life-Stages
You know you've done your marketing and branding homework right when those you target are reaching out for your product, which is especially true when it comes to girly packaging designs.

No longer sticking to the universal pink for girls, blue for boys and yellow for both genders, visual branding firms are becoming much savvier when it comes to the themes and use of color they opt for when it comes to girly packaging identities.

Using themes, animals, playful typefaces and vibrant hues is usually your best bet as all these examples perfectly showcase. One other thing many of the packaging designs have in common is that they no longer dumb down the look and content on their packaging if it's for youngsters: they just simplify.
5.5
Score
Popularity
Activity
Freshness
39
Feminine Alcohol Branding
Feminine Alcohol Branding
Mike's Hard Raspberry Lemonade Receives a Girly Makeover
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38
Delightfully Doodled Branding
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
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37
Balanced Botanical Beverages
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
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36
Quixotically Patterned Sunblock
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
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35
Mission-Driven Kids' Foods
Mission-Driven Kids' Foods
Nest Collective Makes Healthy Options More Accessible
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34
Football-Inspired Cosmetic Kits
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
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33
Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
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32
Geek-Inspired Bright Bandages
Geek-Inspired Bright Bandages
The 'Bully Proof' Band Aid Art Series is Seriously Adorable
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31
Feminine Energy Drink Branding
Feminine Energy Drink Branding
This Femme Natural Boost Packaging Appeals to Female Consumers
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30
Blooming Spirit Branding
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
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29
Fresh Floral Tea Packaging
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
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28
Doodled Lettering Labels
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
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27
Regal Girly Gift Boxes
Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty
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26
Bouquet Wine Bottles
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
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25
Mouthy Dessert Marketing
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
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24
Udderly Delicious Branding
Udderly Delicious Branding
Nude Jr. Strawberry Milk Packaging Visually Gushes to Convey its Flavor
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23
Confection-Inspired Kinder Clothes
Confection-Inspired Kinder Clothes
Say it Baby Creates Delicious-Looking Apparel for Babies
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22
Cartooned Kindred Branding
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
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21
Sailboat Soap Branding
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
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20
Winsome Winged Branding
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
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19
Botanical Tea Branding
Botanical Tea Branding
The Seventh Duchess' Tea Tin Designs Feature Vivid Plant Illustrations
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18
Cute Cutout Branding
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
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17
Fashionable Snack Packaging
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
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16
Coupled Can Branding
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
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15
Bright Skin Care Branding
Bright Skin Care Branding
'Naturally Cool Kids' Packaging Surpasses its Competition
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14
Bright Burlap Candy Branding
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
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13
Gold-Infused Floral Branding
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
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12
Budding Skincare Branding
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
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11
Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
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10
Delectable Text-Wrapped Branding
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
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9
Wordy Dessert Branding
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
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8
Creative Dairy Branding
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
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7
Squeezable Snack Branding
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
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6
Veggie-Branded Edibles
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
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5
Charming Carton Branding
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
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4
Fruit-Munching Merchandizing
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
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3
Pictorial Popsicle Packaging
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
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2
Adorably Animated Branding
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
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1
Iconic Culinary Packaging
Iconic Culinary Packaging
Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
<