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Iconic Culinary Packaging

Cook It Kitchen Gadgets are Rebranded for a New Consumer Base

— September 10, 2011 — Life-Stages
You will probably recognize some of the items pictured in Cook It Kitchen Gadgets packaging, and you would be totally right to associate them with products advertised on television. The "As Seen on TV" contraptions have been clustered into one single collection and have been given a fresh new face and brand identity.

An intern at Werner Design Werks, graphic designer Carly Wright aimed infuse these plain cardboard boxes with a charming simplicity that would speak to the generation of adolescents and young adults. As such, she illustrated a set of five outlined images, one for every appliance, giving each a playful color and a snappy new name. Chop It, Toast It, Lock It, Spork It and Heat It are marketed as fun and user-friendly objects that will entice amateur chefs into culinary experimentation.
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