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Iconic Culinary Packaging

Cook It Kitchen Gadgets are Rebranded for a New Consumer Base

— September 10, 2011 — Life-Stages
You will probably recognize some of the items pictured in Cook It Kitchen Gadgets packaging, and you would be totally right to associate them with products advertised on television. The "As Seen on TV" contraptions have been clustered into one single collection and have been given a fresh new face and brand identity.

An intern at Werner Design Werks, graphic designer Carly Wright aimed infuse these plain cardboard boxes with a charming simplicity that would speak to the generation of adolescents and young adults. As such, she illustrated a set of five outlined images, one for every appliance, giving each a playful color and a snappy new name. Chop It, Toast It, Lock It, Spork It and Heat It are marketed as fun and user-friendly objects that will entice amateur chefs into culinary experimentation.
Trend Themes
1. Rebranding Packaging Design - Opportunity for graphic designers and packaging companies to rebrand existing products and appeal to new consumer demographics.
2. Targeting Adolescents and Young Adults - Opportunity for marketers to create products and marketing campaigns that resonate with the younger generation, specifically in the culinary industry.
3. Simplifying and Playful Packaging - Opportunity for packaging companies to create simple, playful, and visually appealing packaging designs that attract consumers and enhance the overall product experience.
Industry Implications
1. Graphic Design - Opportunity for graphic designers to explore rebranding packaging design and creating visually appealing products.
2. Consumer Goods - Opportunity for consumer goods companies to target and engage with the adolescent and young adult demographic through creative and playful packaging.
3. Marketing and Advertising - Opportunity for marketers and advertisers to develop campaigns that resonate with younger generations, specifically in the culinary industry, through visually appealing packaging and messaging.
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