Material Launches its Famous Cooking Utensils in a Kid-Friendly Format
Kanesa David — January 24, 2023 — Lifestyle
References: materialkitchen & domino
Material is an AAPI-founded kitchenware brand famous amongst celebrities such as Bobby Berk and Oprah Winfrey. The business has designed miniature replicas of its best-selling gadgets for a younger audience. Despite having a reputation for offering durable knives and high-end cookware for adults, Material has embraced vibrant, bold colors and childproof materials for the kids' collection.
The set is entirely BPA-free and dishwasher safe, including a smaller silicone spatula and an air whisk. Additionally, Material developed the Cook Deck, a graphic card game designed by Joshua David Stein, a children's book author and food critic, and illustrator Erin Jang.
“In an age of immediacy and intangibility, [kids] are drawn to the physicality and patience required in the kitchen," commented Material's cofounder, Eunice Byun.
The kid’s collection from Material is available online at the brand’s website.
Image Credit: Material
The set is entirely BPA-free and dishwasher safe, including a smaller silicone spatula and an air whisk. Additionally, Material developed the Cook Deck, a graphic card game designed by Joshua David Stein, a children's book author and food critic, and illustrator Erin Jang.
“In an age of immediacy and intangibility, [kids] are drawn to the physicality and patience required in the kitchen," commented Material's cofounder, Eunice Byun.
The kid’s collection from Material is available online at the brand’s website.
Image Credit: Material
Trend Themes
1. Kid-friendly Kitchenware - The popularity of Material's kid-friendly cooking utensils suggests a growing trend for kitchenware designed specifically for young aspiring chefs.
2. Cooking Games for Kids - Material's Cook Deck card game showcases a trend for incorporating educational and entertaining cooking-related content into kids' playtime.
3. High-end Brand Expansion - Material's expansion into kid-friendly cookware highlights a trend for high-end brands to broaden their target audience through product diversification.
Industry Implications
1. Kitchenware Manufacturing - Manufacturers in the kitchenware industry are encouraged to explore designing cookware and utensils specifically aimed at engaging children in cooking and baking.
2. Toy and Game Manufacturing - Companies in the toy and game industry may consider developing products that incorporate cooking and food education into playtime activities for children.
3. Celebrity-endorsed Brands - The success of Material's brand, endorsed by celebrities such as Bobby Berk and Oprah Winfrey, suggests potential for similar high-end and celebrity-endorsed brands to diversify their product offerings.
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