A very direct approach was taken with Lick Frozen Yogurt packaging to represent the name of the brand. The previous ice cream containers had very simple tongue-like illustrations to reference the action of lapping up the sweet treat, but This Way Up worked to make the visual more pronounced.
A pair of wide open lips was chosen as the border of the logo with the text laid out within. A big pink licker escapes from the bottom, complete with a mouthwatering water droplet.
It isn't that Lick Frozen Yogurt packaging was rendered more complex, for the image of this line of products is kept quite basic in form and hue. The success of this new branding strategy is in the way it pops from the carton to entice consumers' attention.
Key Themes Behind This Trend
- Direct Packaging Design
- This eye-catching packaging trend uses bold and visually striking designs to capture consumers' attention and entice them to purchase the product.
- Interactive Branding
- Using innovative design elements such as moving parts or interactive elements in packaging to create a memorable and engaging brand experience.
- Mouthwatering Visuals
- Creating packaging designs that use appetizing visuals to make consumers' mouths water and stimulate their desire to try the product.
Where This Applies
- Food and Beverage
- Food and beverage companies can leverage direct packaging design and mouthwatering visuals to enhance their product's appeal and increase sales.
- Marketing and Advertising
- Marketing and advertising agencies can explore the use of interactive branding to create unique and engaging packaging designs for their clients.
- Packaging Design
- Innovative packaging design firms can capitalize on the trend of using direct packaging design and interactive branding to create disruptive and attention-grabbing packaging solutions for various industries.
