Mike's Hard Raspberry Lemonade Receives a Girly Makeover
Jamie Danielle Munro — June 3, 2014 — Lifestyle
References: christypakdesign & packageinspiration
Mike's Hard Raspberry Lemonade has received a feminine treatment by Christy Pak, who upgraded the look of this product to be more suited for the female type.
To achieve this look, Pak went with a different bottle than usual, choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working!
To achieve this look, Pak went with a different bottle than usual, choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working!
Trend Themes
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Gendered Branding — Opportunity for more products to receive gender-specific packaging, marketing and branding.
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Niche Targeting — Opportunity to create products targeted towards specific subgroups within the wider consumer market.
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Alternative Packaging — Opportunity to use alternative, unexpected packaging for products to make them stand out on store shelves.
Industry Implications
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Alcoholic Beverages — Opportunity for alcoholic drink makers to tap into a market on the basis of gender and other social categories.
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Consumer Packaged Goods — Opportunity for companies across all FMCG categories to create gender-specific packaging, marketing and branding for existing products.
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Graphic Design — Opportunity for graphic and packaging designers to create unique, unconventional designs for consumer products that break free from traditional norms.
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