Fifty West Brewing Company, an Ohio-based craft brewery that has been churning out delectable brews for nearly a decade, has launched its newest limited-edition offering in the form of a delicious 'Hard Pink Lemonade' that doesn't merely taste great and satisfy your summer cravings, but also helps contribute to funding breast cancer research.
Created as part of a collaboration with the Pink Lemonade Stand Challenge, a national initiative that aims to sell pink lemonade to raise money for breast cancer research, this 'Hard Pink Lemonade' was created much like a seltzer, in that it offers an effervescent texture and delicious flavor.
By using a blend of Meyer lemons in conjunction with pure strawberry puree, Fifty West managed to create a hard pink lemonade that will appeal to seasoned seltzer-lovers as well as those just looking for a refreshingly tropical and summery drinking experience.
Image Credit: Fifty West Brewing Company
What Makes This Trend Stand Out
- Charitable Alcoholic Drinks
- More beverage companies may release limited-edition drinks that help contribute to funding important causes.
- Collaborative Fundraising Initiatives
- Organizations and companies may partner together to support research and raise money for charitable causes.
- Craft Beverages for a Cause
- The craft beer industry and other beverage companies may put a focus on using their products to give back to the community.
Sectors Adopting This
- Alcohol and Beverage
- The alcoholic beverage industry may focus on developing new products and initiatives that help support important causes, such as breast cancer research.
- Non-profit and Charitable Organizations
- Charitable organizations may seek out partnerships with beverage companies to create unique fundraising opportunities and reach new supporters.
- Craft Brewing
- Craft breweries may use their unique abilities to create delicious and fun limited-edition drinks that also help support important causes.
