Stylish wine branding grabs inspiration from the most stylish industry in the creative world. Wine is always served at major fashion events and using the style aesthetic to market the beverage is how vino brands reel in more of their female consumers.
Djurdjic's color-blocked bottles use a unique style often seen on fashion week runways while STUDIOIN's magenta packaging demonstrates the chic monochromatic look. Bottles like Blossom Cav and Origin's Yin Yang display eccentric patterning and vibrant colors most associated with the style fashion fans see in Milan whereas Geri Osgyán's constellation bottles are reminiscent of the black and white style New York Fashion Week goers have grown accustomed to.
With these examples of fashion-forward wine branding, it is clear vino makers are catering to the consumers who make up a large portion of their market.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
