The packaging developed for New World Wine was designed by the BRANDIZIAC agency, highlighting different kinds of wines from all over the world that are produced in limited editions. This includes wines from Chile, South Africa and New Zealand. As a whole, the wines have been grouped together as part of a collection called 'Mask Spirit,' and the elements on each bottle include references to ethnic masks, ceremonies and the ancient rituals of each region. As a result, it is described that "The consumption of wine in this collection seems regularly-daily or ceremonial ritual."
Each wine has its own distinct personality, which is expressed on the front of the bottles with a colorful mask, where a bottle of Cabernet looks very different from a Sauvignon Blanc.