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Expressionist Vino Branding

This Wine Packaging Concept Design is Urban and Creative

— June 2, 2014 — Marketing
Just looking at this wine packaging concept design makes me want to take the day off and spend it by a sleek pool on an urban rooftop patio with a glass of red wine from Messy Masters Vineyard.

The work of Vancouver-based student designer Rosie Gopaul, the Messy Masters Vineyard wine packaging concept design is so beautifully put together in a way that is not the norm in visual identity and packaging design. The young designer cleverly created the design to pay homage to three famous New York expressionist artists Jackson Pollock, Franz Kline and Clyfford Still. 

“Each expresses its own artist’s personality and their own emotional artistic flair — as abstract expressionism is used to assert personal thoughts and feelings,” says Gopaul.


Trend Themes
1. Abstract Expressionist Packaging - Disruptive innovation opportunity: Explore unique packaging designs inspired by art movements to create a strong visual identity for products.
2. Urban Rooftop Lifestyle - Disruptive innovation opportunity: Develop products and services that cater to the growing trend of urban rooftop leisure, such as rooftop bars and pools.
3. Creative Wine Branding - Disruptive innovation opportunity: Apply creative and unconventional branding strategies to stand out in the competitive wine industry.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Introduce innovative designs and materials to revolutionize packaging in various industries.
2. Hospitality and Leisure - Disruptive innovation opportunity: Provide unique experiences and amenities for urban rooftop spaces, targeting the growing demand for urban leisure activities.
3. Wine and Alcohol - Disruptive innovation opportunity: Experiment with unconventional branding approaches and artistic collaborations to appeal to new and younger wine consumers.
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