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Farida Helmy

writer, editor, creative
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Nov 2012
I believe in unicorns. I like to keep things simple. I like my couch and my shows. I used to like smoking. I still like coffee. I like to think I will change the world with what I write.
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Running a magazine at 21!
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By not trying to define cool.
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Research, instinct and a wild imagination.
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Brain candy!
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Coffee, candy and my dog at my feet (taking breaks to take her for a walk and buy more candy and coffee)
What inspires or excites you?
People and their stories.
Mysterious Ballerina Photography
Mysterious Ballerina Photography
This Human Bodies Photo Series Mixes Ballet and Rituals
In this mysteriously eerie human bodies photo series, we see a myriad of bodies stripped bare and connected to form unusually unnerving patters and shapes. Unlike anything you are likely to have... MORE
Horrible Bosses Infographics
Horrible Bosses Infographics
This Bad Boss Traits Infographic Shows the 12 Worst Characteristics
We’ve probably all had tough bosses at one point in our lives and we probably disliked them for numerous reasons; however, according to this bad boss traits infographic, there are 12 traits... MORE
Unusual Pirate Branding
Unusual Pirate Branding
This Super Cool Visual Branding Identity is Fun and Unexpected
If you have always been fascinated by the sea and sea-faring folk, you will absolutely love this pirate-inspired branding project. Designed by creative studio Office for 826 Valencia Pirate Supply... MORE
Liquid Smoke Photography
Liquid Smoke Photography
This Ink and Water Photo Series is Hypnotic and Psychedelically Colored
Mixing ink and water to create this set of mesmerizing and dreamy images, photographer Jordan Weinrich captures different colored inks as they ethereally dance in still waters to create liquid smoke.... MORE
Haunting Zoo Animal Portraits
Haunting Zoo Animal Portraits
This Zoo Animals Photo Series Portrays Human Sadness and Isolation
This black and white zoo animals photo series shows the audience desolate creatures in the midst of winter looking lonely and in need of a friend—or an audience—to keep them company.... MORE
Unusual Skunk Photography
Unusual Skunk Photography
This Skunk Photo Series Portrays the Wild Animals in a Whole New Light
Most people like to take pictures with their pets, but when your pet is a skunk it becomes a whole different story; however, National Geographic photographer Vincent J. Musi did a beautiful job... MORE
Saffron Sadhus Portraits
Saffron Sadhus Portraits
These Piercing Images of Holy Men Will Leave You Mesmerized
These candid images of holy men in Pushkar, India were taken by award-winning travel, portrait and landscape photographer Brian Hodges. Having traveled to over 50 countries to capture landscapes and... MORE
Bottled-Bread Gifts
Bottled-Bread Gifts
This Quick Bread in a Bottle Giftable Food Offering is Delicious and Personal
Instead of going for a quick fix like a wine bottle or a box of chocolates when invited over for brunch or lunch at friends, why not try making a giftable food concoctions yourself to make your... MORE
Topographic Water Bottles
Topographic Water Bottles
The Topo x John Fellows Aluminum Water Bottle Will Keep You Hydrated
If you’re planning a trip this summer in the great outdoors, make sure you stay hydrated on your adventures with the help of this awesome-looking Topo x John Fellows Aluminum Water Bottle. Easily... MORE
Java Centric Apparel
Java Centric Apparel
This Coffee-Inspired Apparel Brand is Bound to Become a Cult Hit
Prepare to fall in love with this new coffee-inspired apparel brand Fresh Kaufee—even the name of the clothing brand is super cool and smells like deliciously roasted coffee beans. The Dallas-... MORE
Rustic Leather Accessories
Rustic Leather Accessories
This Line of Artisan Leather Goods is Durable and Achingly Hip
Leather products have always been equated with the good life and the opulent indoors but new leather brand Loyal Stricklin Leather Goods is changing all that and taking well-crafted and artisan... MORE
Urban Californian Apparel
Urban Californian Apparel
'These Are the Times' Get the Laid-Back Hipster Look Just Right
If you’re ready to get into summer mode, make sure you do it right with the help of awesome Californian apparel brand ‘These Are The Times.’ Known for its laid-back tees and super... MORE
Cheeky Contemporary Stationary
Cheeky Contemporary Stationary
This Stationary Line Mixes Old School Charm with Modern Profanity
If you are looking for some awesome-looking contemporary stationary to help you go back in time and start sending everything in ink, make sure to check out these super cool options from Terrapin... MORE
Country Glam Fashion Ads
Country Glam Fashion Ads
The New Buffalo David Bitton Fashion Ads are Sultry and Romantic
Starring the gorgeous American model Erin Heatherton and the sizzling hot New York Jets’ football player Eric Decker, the Fall/Winter 2014 Buffalo David Bitton fashion ads show us how to do... MORE
London-Inspired Indie Apparel
London-Inspired Indie Apparel
PrangOut Apparel's Clothing and Accessories are Artsy and Unique
Make sure you stand out from the crowd this summer and treat yourself to a few London-cool buys from indie apparel brand PrangOut Apparel—one thing you can count on is that that no one else... MORE
Hipster Leather-Strapped Watches
Hipster Leather-Strapped Watches
The New Collection of Throne Watches are Functional and Sleek
If you’re looking to treat your man to something super suave and slick for his birthday, anniversary or just because you had a good month at work, then make sure to check out these awesome... MORE
Self-Lighting Camping Logs
Self-Lighting Camping Logs
This Portable Bonfire Log Will Make Starting a Fire a Whole Lot Easier
This portable bonfire log may just be one of the best inventions in the camping world. Perfect for those who may not be the most outdoorsy of people but still love the wild outdoors, the Light ‘n’... MORE
Eco-Friendly Wine Packaging
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... MORE
Hairy Hipster Combs
Hairy Hipster Combs
The Man Comb Will Be the Boss of Your Hair, Beard and Beer
Most men will tell you that they have yet to find the perfect man comb that keeps their beard and hair under control—and is a beer opener at the same time. Too perfect to be true, right? Well,... MORE
Contemporary Artisan Cardholders
Contemporary Artisan Cardholders
This Luxurious Cardholder Collection is Dapper and Super Suave
Just because you are not a high-rolling business man doesn’t mean you don’t need a super cool and luxurious cardholder. You can put all your credits cards, identity cards and even all... MORE
Artisan Beard Oils
Artisan Beard Oils
This Handmade Collection Contains Essential Haircare Products for Beards
These artisan-made beard oils for the modern man were designed to make sure your face looks and smells manly all day. The Sultan’s Spice Hand Made Beard Oils collection will quickly become your... MORE
Prestigious Design Watches
Prestigious Design Watches
The Laco Absolute Series of Watches is Chic and Functional
Prepare to get your mind blown if you’re a watch aficionado with this luxurious, impeccably crafted and beautiful series of design watches. Created by the iconic and prestigious Laco brand,... MORE
Folksy Vintage Artwork
Folksy Vintage Artwork
This John Fellows Illustration Series is Unique and Full of Character
This John Fellows illustration series stays true to the artist’s signature contemporary folk style that beautifully weaves together layers of paper, graphic block prints and handwritten text... MORE
Eclectically Branded Brews
Eclectically Branded Brews
This Coffee Brand Does a Fantastic Job with Its Packaging and Identity
A well designed coffee brand is powerful. Not only will it attract customers but it also has the power to shape an ideology about how people feel about the brand and what they expect from it.... MORE
Mason Jar Koozies
Mason Jar Koozies
The Mason-Ry Silicone Koozies Look Good and Will Keep Your Drinks Insulated
If you are always on the go, make sure to check out these awesome mason jar koozies to keep your beverages snug and protected. With mason jars becoming the most popular new cup of choice for eco-... MORE
Detailed Droid Doodles
Detailed Droid Doodles
Rob Turpin's Robot Illustrations are Unique and Artistic
If you love illustrations, you will become hooked on this Tumblr account of droid doodles. Created by illustrator and doodler Rob Turpin, the ‘A Droid A Day’ series is in the form of a... MORE
Multifaceted Timeless Timepieces
Multifaceted Timeless Timepieces
This Versatile Watch Gives You 10 Watches for the Price of One
If you are looking to treat yourself to a versatile watch that lets you wear a different watch every week—or day if you’re the type who really gets bored—then you are in luck with... MORE
Structured Avante-Garde Editorials
Structured Avante-Garde Editorials
This Linda Evangelista Editorial Explores New Forms of Fashion
In this Linda Evangelista editorial, the supermodel once again stuns and delights fans with her avant-garde choices and mesmerizing good looks in her latest feat in the Vogue Japan September issue.... MORE
Shocking Shark Photography
Shocking Shark Photography
In This Series We See How Sharks are Hunted for Their Fins and Meat
Wanting to widen people’s perspectives about these majestic underwater creatures, this shark photo series is trying to send a message that people and sharks can co-exist. National Geographic... MORE
Dreamy Vintage Editorials
Dreamy Vintage Editorials
Isaac Lindsay Stars in Wylde Magazine’s Whimsical Fashion Shoot
In this whimsical fashion shoot, we see a mix of styles that do a beautiful job fusing into one another to give a final look that is utterly ethereal and dreamlike. For those who have a thing for... MORE
Evocative Vixen Shoots
Evocative Vixen Shoots
Lily Mcmenamy Stars in a Femme Fatale Fashion Shoot for Philip Riches
This femme fatale fashion shoot stars the beautiful Lily McMenamy—who is the daughter of 90s model Kristen McMenamy—looking like the ultimate vixen. The fashion shoot has the dark-haired... MORE
Luxe Monochrome Editorials
Luxe Monochrome Editorials
Miranda Kerr's Harper Bazaar Shoot is Ultra Glam
Looking flawless as she always does, Miranda Kerr’s Harper Bazaar shoot has the supermodel adorned in monochrome looks that help keep the spotlight on the stunning beauty as much as on the... MORE
Sun-Soaked Celeb Editorials
Sun-Soaked Celeb Editorials
Laetitia Casta Stars in a Sultry Seaside Madame Figaro Editorial
Posing in what looks to be a charming and sleepy seaside village in Europe, gorgeous French actress and model Laetitia Casta is a vision in this sultry Madame Figaro editorial. Taking on both the... MORE
Understated Glam Lookbooks
Understated Glam Lookbooks
These Key Fall Pieces from H&M are All You Need This Winter
The time has come once again to start paying attention to the key fall pieces you need to stock your wardrobe with this season. And you are in luck because you don’t need to splurge on them... MORE
Rockstar Glam Lookbooks
Rockstar Glam Lookbooks
The New Cara Delevingne for Topshop Ads are Funky and Feminine
Once again the queen of the supermodel realm nabs yet another brand—in this season alone she has starred in ads for Mulberry, Pepe Jeans, Balmain and Chanel—and does it beautifully; the... MORE
Boho Wanderlust Editorials
Boho Wanderlust Editorials
This Road Trip Editorial Features Hippie Styles Perfect for the Road
If you are planning to spend your summer discovering the wilderness with your BFF, make sure to book yourself a vintage convertible then check out this road trip editorial for some fashion... MORE

Featured Ideas

Vibrant Abstract Face Art
Vibrant Abstract Face Art
This Series of Abstract Portrait Paintings is Surreal and Bold
Finding unique abstract art has become a challenge with the recent explosion of anything different and out-of-the-ordinary, but that’s not the case for this stunning abstract portrait painting... MORE
Laidback Vintage Lookbooks
Laidback Vintage Lookbooks
Camille Rowe Stars in the Reformation Capsule Collection Campaign
If you have a girl crush on top model Camille Rowe—as you should—then show your support by treating yourself to the new Reformation Capsule Collection. Why? Because not only does Rowe... MORE
Purity Pledge Photography
Purity Pledge Photography
This Father Daughter Photo Series is Both Sweet and Strange
Most fathers dread the day their little girls lose their virginity, then there are the fathers who actually take it to another level as this candid and strange father daughter photo series shows.... MORE
Golden Boho Chic Campaigns
Golden Boho Chic Campaigns
The Ipekyol Spring 2014 Campaign is Fierce and Seductive
Looking like a statuesque golden goddess, Estonian model Karmen Pedaru looks glam and boho chic for the Ipekyol Spring 2014 campaign. Bronzed and glossy golden, the brunette bombshell looks like... MORE
Wireless Bed-Side Lamps
Wireless Bed-Side Lamps
The Ludovica Reading Lamp is Functional and Funky
Why not treat yourself to a lamp that combines functionality with style with the new wireless Ludovica reading lamp? Designed as the perfect reading lamp, the Ludovia will light up for you to enjoy... MORE
Musical Home Design
Musical Home Design
This Music-Inspired House is Perfect for Music Enthusiasts
Making one music enthusiast family very happy, and inspiring a home decor trend likely to catch up really quickly around the world, this music-inspired house by Farid Chacón and Claudia Urdaneta of... MORE
Candid Humanimal Self-Portraits
Candid Humanimal Self-Portraits
This Creative Self-Portrait Series is Powerful and Direct
Relating women and animals to one another, Rachel Graves’s creative self-portrait series ‘Menagerie’ is shocking and naively sweet and sad at the same time.  The UK-based... MORE
Eclectic 70s Collections
Eclectic 70s Collections
The Marni Resort 2015 Collection is Both Sporty and Chic
The Marni Resort 2015 collection was recently unveiled during Milan fashion week to rave reviews, and for good reason. The new collection is filled with impeccably tailored separates that boast an... MORE
Distraction-Free Desks
Distraction-Free Desks
The Hoodie Office Desks Will Help You Be More Productive
Prepare to fall in love with this line of sleek and artistic office desks—you will probably want to buy two—one for the office and one at home. With most offices now boasting open plans to... MORE
Artsy Composition Cards
Artsy Composition Cards
The 'Love Cells' Valentine's Day Cards Takes a Microscopic Look at Love
You don’t need to be a scientist or biology lab enthusiast to appreciate the sweetest collection of Valentine’s Day cards recently launched by The Luxe Project (a new initiative that... MORE
Vibrant Sensual Beachwear Shoots
Vibrant Sensual Beachwear Shoots
Sara Sampaio Stars in the Sports Illustrated Swimsuit 2014 Issue
As the first-ever Portuguese model to appear in the Sports Illustrated Swimsuit Issue, Sara Sampaio did more than just represent her country, she got crowned Sports Illustrated Swimsuit 2014 Rookie... MORE
Funky Condiment Branding
Funky Condiment Branding
Hing’s Brand Visual Identity is Unique and Hot Pink
This eclectic condiment branding identity for authentic Chinese food brand Hing’s Brand is fun and surprisingly unique. Working with the Hong Kong-born Hing Toa—who is the creator of these... MORE
Environmentally Conscious Chic Fashion
Environmentally Conscious Chic Fashion
The New Sustainable Fashion Line by Goop is Fresh and Clean
Gwyneth Paltrow is leading the way with her sustainable fashion line collaborations. Already having worked with Chinti and Parker, Stella McCartney and Ecoalf, the pretty blonde is no longer just... MORE
Adaptive Compact Architecture
Adaptive Compact Architecture
The Space-Saving Architecture Used for House Fin is Smart
If you like rustic, wood-filled spaces and smart space-saving architecture, then this minimalist home is something you should inspire to imitate. Designing a house in a narrow space is no easy task,... MORE