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Farida Helmy

writer, editor, creative
Articles
1,563
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11,643,000
Location
Toronto, Canada
Member Since
Nov 2012
I believe in unicorns. I like to keep things simple. I like my couch and my shows. I used to like smoking. I still like coffee. I like to think I will change the world with what I write.
What's your favorite accomplishment?
Running a magazine at 21!
How do you define cool?
By not trying to define cool.
What is your secret to uncovering trends?
Research, instinct and a wild imagination.
What do you enjoy most about Trend Hunter?
Brain candy!
How do you reset to be creative?
Coffee, candy and my dog at my feet (taking breaks to take her for a walk and buy more candy and coffee)
What inspires or excites you?
People and their stories.
Mysterious Ballerina Photography
Mysterious Ballerina Photography
This Human Bodies Photo Series Mixes Ballet and Rituals
In this mysteriously eerie human bodies photo series, we see a myriad of bodies stripped bare and connected to form unusually unnerving patters and shapes. Unlike anything you are likely to have... MORE
Horrible Bosses Infographics
Horrible Bosses Infographics
This Bad Boss Traits Infographic Shows the 12 Worst Characteristics
We’ve probably all had tough bosses at one point in our lives and we probably disliked them for numerous reasons; however, according to this bad boss traits infographic, there are 12 traits... MORE
Unusual Pirate Branding
Unusual Pirate Branding
This Super Cool Visual Branding Identity is Fun and Unexpected
If you have always been fascinated by the sea and sea-faring folk, you will absolutely love this pirate-inspired branding project. Designed by creative studio Office for 826 Valencia Pirate Supply... MORE
Liquid Smoke Photography
Liquid Smoke Photography
This Ink and Water Photo Series is Hypnotic and Psychedelically Colored
Mixing ink and water to create this set of mesmerizing and dreamy images, photographer Jordan Weinrich captures different colored inks as they ethereally dance in still waters to create liquid smoke.... MORE
Haunting Zoo Animal Portraits
Haunting Zoo Animal Portraits
This Zoo Animals Photo Series Portrays Human Sadness and Isolation
This black and white zoo animals photo series shows the audience desolate creatures in the midst of winter looking lonely and in need of a friend—or an audience—to keep them company.... MORE
Unusual Skunk Photography
Unusual Skunk Photography
This Skunk Photo Series Portrays the Wild Animals in a Whole New Light
Most people like to take pictures with their pets, but when your pet is a skunk it becomes a whole different story; however, National Geographic photographer Vincent J. Musi did a beautiful job... MORE
Saffron Sadhus Portraits
Saffron Sadhus Portraits
These Piercing Images of Holy Men Will Leave You Mesmerized
These candid images of holy men in Pushkar, India were taken by award-winning travel, portrait and landscape photographer Brian Hodges. Having traveled to over 50 countries to capture landscapes and... MORE
Bottled-Bread Gifts
Bottled-Bread Gifts
This Quick Bread in a Bottle Giftable Food Offering is Delicious and Personal
Instead of going for a quick fix like a wine bottle or a box of chocolates when invited over for brunch or lunch at friends, why not try making a giftable food concoctions yourself to make your... MORE
Topographic Water Bottles
Topographic Water Bottles
The Topo x John Fellows Aluminum Water Bottle Will Keep You Hydrated
If you’re planning a trip this summer in the great outdoors, make sure you stay hydrated on your adventures with the help of this awesome-looking Topo x John Fellows Aluminum Water Bottle. Easily... MORE
Java Centric Apparel
Java Centric Apparel
This Coffee-Inspired Apparel Brand is Bound to Become a Cult Hit
Prepare to fall in love with this new coffee-inspired apparel brand Fresh Kaufee—even the name of the clothing brand is super cool and smells like deliciously roasted coffee beans. The Dallas-... MORE
Rustic Leather Accessories
Rustic Leather Accessories
This Line of Artisan Leather Goods is Durable and Achingly Hip
Leather products have always been equated with the good life and the opulent indoors but new leather brand Loyal Stricklin Leather Goods is changing all that and taking well-crafted and artisan... MORE
Urban Californian Apparel
Urban Californian Apparel
'These Are the Times' Get the Laid-Back Hipster Look Just Right
If you’re ready to get into summer mode, make sure you do it right with the help of awesome Californian apparel brand ‘These Are The Times.’ Known for its laid-back tees and super... MORE
Cheeky Contemporary Stationary
Cheeky Contemporary Stationary
This Stationary Line Mixes Old School Charm with Modern Profanity
If you are looking for some awesome-looking contemporary stationary to help you go back in time and start sending everything in ink, make sure to check out these super cool options from Terrapin... MORE
Country Glam Fashion Ads
Country Glam Fashion Ads
The New Buffalo David Bitton Fashion Ads are Sultry and Romantic
Starring the gorgeous American model Erin Heatherton and the sizzling hot New York Jets’ football player Eric Decker, the Fall/Winter 2014 Buffalo David Bitton fashion ads show us how to do... MORE
London-Inspired Indie Apparel
London-Inspired Indie Apparel
PrangOut Apparel's Clothing and Accessories are Artsy and Unique
Make sure you stand out from the crowd this summer and treat yourself to a few London-cool buys from indie apparel brand PrangOut Apparel—one thing you can count on is that that no one else... MORE
Hipster Leather-Strapped Watches
Hipster Leather-Strapped Watches
The New Collection of Throne Watches are Functional and Sleek
If you’re looking to treat your man to something super suave and slick for his birthday, anniversary or just because you had a good month at work, then make sure to check out these awesome... MORE
Self-Lighting Camping Logs
Self-Lighting Camping Logs
This Portable Bonfire Log Will Make Starting a Fire a Whole Lot Easier
This portable bonfire log may just be one of the best inventions in the camping world. Perfect for those who may not be the most outdoorsy of people but still love the wild outdoors, the Light ‘n’... MORE
Eco-Friendly Wine Packaging
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... MORE
Hairy Hipster Combs
Hairy Hipster Combs
The Man Comb Will Be the Boss of Your Hair, Beard and Beer
Most men will tell you that they have yet to find the perfect man comb that keeps their beard and hair under control—and is a beer opener at the same time. Too perfect to be true, right? Well,... MORE
Contemporary Artisan Cardholders
Contemporary Artisan Cardholders
This Luxurious Cardholder Collection is Dapper and Super Suave
Just because you are not a high-rolling business man doesn’t mean you don’t need a super cool and luxurious cardholder. You can put all your credits cards, identity cards and even all... MORE
Artisan Beard Oils
Artisan Beard Oils
This Handmade Collection Contains Essential Haircare Products for Beards
These artisan-made beard oils for the modern man were designed to make sure your face looks and smells manly all day. The Sultan’s Spice Hand Made Beard Oils collection will quickly become your... MORE
Prestigious Design Watches
Prestigious Design Watches
The Laco Absolute Series of Watches is Chic and Functional
Prepare to get your mind blown if you’re a watch aficionado with this luxurious, impeccably crafted and beautiful series of design watches. Created by the iconic and prestigious Laco brand,... MORE
Folksy Vintage Artwork
Folksy Vintage Artwork
This John Fellows Illustration Series is Unique and Full of Character
This John Fellows illustration series stays true to the artist’s signature contemporary folk style that beautifully weaves together layers of paper, graphic block prints and handwritten text... MORE
Eclectically Branded Brews
Eclectically Branded Brews
This Coffee Brand Does a Fantastic Job with Its Packaging and Identity
A well designed coffee brand is powerful. Not only will it attract customers but it also has the power to shape an ideology about how people feel about the brand and what they expect from it.... MORE
Mason Jar Koozies
Mason Jar Koozies
The Mason-Ry Silicone Koozies Look Good and Will Keep Your Drinks Insulated
If you are always on the go, make sure to check out these awesome mason jar koozies to keep your beverages snug and protected. With mason jars becoming the most popular new cup of choice for eco-... MORE
Detailed Droid Doodles
Detailed Droid Doodles
Rob Turpin's Robot Illustrations are Unique and Artistic
If you love illustrations, you will become hooked on this Tumblr account of droid doodles. Created by illustrator and doodler Rob Turpin, the ‘A Droid A Day’ series is in the form of a... MORE
Multifaceted Timeless Timepieces
Multifaceted Timeless Timepieces
This Versatile Watch Gives You 10 Watches for the Price of One
If you are looking to treat yourself to a versatile watch that lets you wear a different watch every week—or day if you’re the type who really gets bored—then you are in luck with... MORE
Structured Avante-Garde Editorials
Structured Avante-Garde Editorials
This Linda Evangelista Editorial Explores New Forms of Fashion
In this Linda Evangelista editorial, the supermodel once again stuns and delights fans with her avant-garde choices and mesmerizing good looks in her latest feat in the Vogue Japan September issue.... MORE
Shocking Shark Photography
Shocking Shark Photography
In This Series We See How Sharks are Hunted for Their Fins and Meat
Wanting to widen people’s perspectives about these majestic underwater creatures, this shark photo series is trying to send a message that people and sharks can co-exist. National Geographic... MORE
Dreamy Vintage Editorials
Dreamy Vintage Editorials
Isaac Lindsay Stars in Wylde Magazine’s Whimsical Fashion Shoot
In this whimsical fashion shoot, we see a mix of styles that do a beautiful job fusing into one another to give a final look that is utterly ethereal and dreamlike. For those who have a thing for... MORE
Evocative Vixen Shoots
Evocative Vixen Shoots
Lily Mcmenamy Stars in a Femme Fatale Fashion Shoot for Philip Riches
This femme fatale fashion shoot stars the beautiful Lily McMenamy—who is the daughter of 90s model Kristen McMenamy—looking like the ultimate vixen. The fashion shoot has the dark-haired... MORE
Luxe Monochrome Editorials
Luxe Monochrome Editorials
Miranda Kerr's Harper Bazaar Shoot is Ultra Glam
Looking flawless as she always does, Miranda Kerr’s Harper Bazaar shoot has the supermodel adorned in monochrome looks that help keep the spotlight on the stunning beauty as much as on the... MORE
Glamorous Skater Lookbooks
Glamorous Skater Lookbooks
Ashley Smith Poses in Punk Rock Fashion for the RVCA Shoot
With summer in full throttle, now is the time to get back to your childhood and indulge in ice-cold popsicles and punk rock fashion that makes you feel like a teenager again.  Looking like a... MORE
Sun-Soaked Celeb Editorials
Sun-Soaked Celeb Editorials
Laetitia Casta Stars in a Sultry Seaside Madame Figaro Editorial
Posing in what looks to be a charming and sleepy seaside village in Europe, gorgeous French actress and model Laetitia Casta is a vision in this sultry Madame Figaro editorial. Taking on both the... MORE
Understated Glam Lookbooks
Understated Glam Lookbooks
These Key Fall Pieces from H&M are All You Need This Winter
The time has come once again to start paying attention to the key fall pieces you need to stock your wardrobe with this season. And you are in luck because you don’t need to splurge on them... MORE
Rockstar Glam Lookbooks
Rockstar Glam Lookbooks
The New Cara Delevingne for Topshop Ads are Funky and Feminine
Once again the queen of the supermodel realm nabs yet another brand—in this season alone she has starred in ads for Mulberry, Pepe Jeans, Balmain and Chanel—and does it beautifully; the... MORE

Featured Ideas

Monstrous Rocking Chairs
Monstrous Rocking Chairs
These Chair Designs are Perfect for Original and Eccentric Children
Russian designer Constantin Bolimond designs super cool rocking-chairs on which your toddlers can play and get over their fears of monsters. These adorable monster designs not only keep things fun... MORE
Fiery Flavorsome Condiments
Fiery Flavorsome Condiments
This New Line of BBQ Sauces and Powders is Organic and Spicy
With barbecue season upon us, it’s only right to start it off with a bang by treating yourself to delicious new BBQ sauces and powders that are bound to give your creations a whole lot of zing!... MORE
Celebratory Aerial Soda Branding
Celebratory Aerial Soda Branding
Soft Drink Cans Get a Makeover for the Tet 2014 Festivities
The celebration of a New Year is always the perfect time to share a Coca-Cola with your loved ones; whether or not that is the case for you, Coca-Cola is in fact widely consumed during Tết (Lunar... MORE
Glossy Brazen Spring Editorials
Glossy Brazen Spring Editorials
Crystal Renn Stuns in the Elle Ukraine March 2014 Cover Shoot
Looking like a Dynasty-inspired and contemporary urban socialite mix, Crystal Renn looks absolutely ravishingly beautiful for the Elle Ukraine March 2014 cover shoot. Exuding glamour and a... MORE
Data-Powered Vehicles
Data-Powered Vehicles
BMW Unveiled Its New Concept Vision Future Luxury Car
German car manufacturer BMW once again defines luxury and the edges of cutting edge technology with its recently unveiled Vision Future Luxury. The new saloon concept car features BMW’s Vision... MORE
Decadent Retro Bistro Designs
Decadent Retro Bistro Designs
The New Sophisticated American Grill General Assembly is Classy
Turning a Tiki Polynesian-styled decor space into a casually sophisticated American grill haven, the new concept identity for General Assembly mixes classic French with comfort Italian to create the... MORE
Jovial Wedding Video Lookbooks
Jovial Wedding Video Lookbooks
The Gant Spring Wedding Campaign Exudes Charm
With warm weather just around the corner, spring wedding season will be upon us soon. Nothing exudes the floral and romantic essence of spring weddings like the new Gant Spring/Summer 2014 campaign. ... MORE
Environmentally Conscious Chic Fashion
Environmentally Conscious Chic Fashion
The New Sustainable Fashion Line by Goop is Fresh and Clean
Gwyneth Paltrow is leading the way with her sustainable fashion line collaborations. Already having worked with Chinti and Parker, Stella McCartney and Ecoalf, the pretty blonde is no longer just... MORE
Sustainable Aquatic Branding
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Imagine the next time you order Alaskan salmon for an upcoming dinner party, it shows up in this sleek, visually aesthetic and smart packaging. Designed by CODO Design for Sitka Salmon Shares, a... MORE
Lacey Architectural Fashions
Lacey Architectural Fashions
The Self Portrait Summer 2014 Lookbook is Filled with Distinct Pieces
If you’re looking for a cocktail dress for the upcoming summer party season that you’re absolutely sure no one will own or even have seen, then make sure to check out the Self Portrait... MORE
Aussie Animal Pair Photography
Aussie Animal Pair Photography
These Adorable Animals Became Best Friends After Being Rescued
These two super adorable animals became best friends after getting rescued from the wild in Victoria, Australia. Having been put together in the center when they were rescued, these adorable... MORE
Contemporary Barn Homes
Contemporary Barn Homes
This Modern Barn Design is Calming and Warm
Taking the traditional barn to a whole new level, this stunning modern barn design makes for both a perfect family home or a relaxing vacation home. Located in the lush region of Charlevoix, France,... MORE
Weekend Beachfront Abodes
Weekend Beachfront Abodes
This Weekend House Design is Stunning and Welcomingly Warm
This may just be the most beautiful weekend house design I have ever seen. Every single furniture piece, every color used and and every architecture line—and even space—is meticulously... MORE
Time Zone-Themed Rugs
Time Zone-Themed Rugs
This Funky Rug Design Will Portray Your Wanderlust
Showoff your jet-setter status with this distinct and funky rug design. If you’re looking for a statement piece to adorn your home with and add some flair to your space, then this ‘Time... MORE