Farida Helmy
writer, editor, creative
Toronto, Canada · Member since Nov 2012
1,563Published Articles
2.1MArticle Views
I believe in unicorns. I like to keep things simple. I like my couch and my shows. I used to like smoking. I still like coffee. I like to think I will change the world with what I write.
Featured Ideas
Isolated Powerful Girl Portraits
Karolin Klüppel Captures Young Girls in a Bizarre Little VillageMatrilineal Societies — Opportunity to explore and promote gender equality in societies where family lineage is traced through the wife instead of the husband.
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and EccentricUnisex Branding — Unisex branding is breaking from traditional gender stereotypes to create a more inclusive market.
Surreal Smartphone Art
This iPhone Artwork Series is Unusual Yet StunningSurreal Artwork — Explore the growing trend of surreal artwork that combines unusual subject matter with stunning visuals.
Sleek Hipster Bar Branding
Dichotomy Coffee & Spirits’s Brand Identity and Design is EpicSpecialty Coffee and Cocktails — The fusion of specialty coffee and cocktails creates an innovative trend in the bar industry, offering unique and diverse drink options for customers.
Dreamy Japanese Portraits
This Japan Photo Series Captures Characteristics of Japan and its PeopleSensual Photography — The trend of capturing stunningly sensual images that blur the line between art and photography provides opportunities for new forms of emotional expression, and could disrupt traditional portrait photography.
Paper-Made Food Sculptures
Spanish Artist Brings Colorful Groceries to Life Using Paper3D Paper Craft Design — The trend of creating life-like 3D paper craft designs is disrupting the art and design industry, offering innovative ways to bring grocery lists and home decor to life.
Authentic Crafty Spirits Branding
Far North Spirits New Brand Identity is Genuine and ClassyAuthentic Crafty Spirits Branding — Far North Spirits showcases the trend of authentic and crafty branding in the spirits industry.
Horrible Bosses Infographics
This Bad Boss Traits Infographic Shows the 12 Worst CharacteristicsHorrible Boss Traits — Identifying and addressing the worst characteristics of bad bosses for employee well-being.
Vintage Pop Art Prints
Naomi Wilkinson’s Retro-Styled Illustrations are Fun and VividRetro Illustrations — Opportunity for companies to tap into the nostalgia of vintage art in modern designs.
Expressive Fashion Emojis
'Fashion Emojis We Wished Existed' Give Fashionistas a VoiceFashion Emojis — Creating fashion-related emojis that better express people's feelings and experiences in the fashion industry.
Farmer Market Eateries
This Rustic Restaurant Interior is Dreamy and BohemianRural Aesthetic — Opportunity for restaurants to create a charming, rural vibe to attract customers who want a more laidback dining atmosphere.
Transformative Fairytale Illustrations
Illustrator Ivo Matić's Take on Fairytales is OddDistorted Fairytale Illustrations — Opportunity for artists and designers to experiment with new ways of displaying classic stories through a unique, distorted lens.Q&A with Farida
What's your favorite accomplishment?
Running a magazine at 21!
How do you define cool?
By not trying to define cool.
What is your secret to uncovering trends?
Research, instinct and a wild imagination.
What do you enjoy most about Trend Hunter?
Brain candy!
How do you reset to be creative?
Coffee, candy and my dog at my feet (taking breaks to take her for a walk and buy more candy and coffee)
What inspires or excites you?
People and their stories.
Author Categories
Mysterious Ballerina Photography
Horrible Bosses Infographics
Unusual Pirate Branding
Liquid Smoke Photography
Haunting Zoo Animal Portraits
Unusual Skunk Photography
Saffron Sadhus Portraits
Bottled-Bread Gifts
Topographic Water Bottles
Java Centric Apparel
Rustic Leather Accessories
Urban Californian Apparel
Cheeky Contemporary Stationary
Country Glam Fashion Ads
London-Inspired Indie Apparel
Hipster Leather-Strapped Watches
Self-Lighting Camping Logs
Eco-Friendly Wine Packaging
Hairy Hipster Combs
Contemporary Artisan Cardholders
Artisan Beard Oils
Prestigious Design Watches
Folksy Vintage Artwork
Eclectically Branded Brews
Mason Jar Koozies
Detailed Droid Doodles
Multifaceted Timeless Timepieces
Structured Avante-Garde Editorials
Shocking Shark Photography
Dreamy Vintage Editorials
Evocative Vixen Shoots
Luxe Monochrome Editorials
Sun-Soaked Celeb Editorials
Understated Glam Lookbooks
Rockstar Glam Lookbooks
