Farida Helmy
writer, editor, creative
Toronto, Canada · Member since Nov 2012
1,563Published Articles
2.1MArticle Views
I believe in unicorns. I like to keep things simple. I like my couch and my shows. I used to like smoking. I still like coffee. I like to think I will change the world with what I write.
Featured Ideas
Printed Spring Lookbooks
Alessandra Ambrosio Goes Glam for the Bobstore Fall 2014 CampaignPrinted Spring Lookbooks — Opportunity for fashion brands to create visually appealing lookbooks featuring printed patterns and textures.
Nautical Lakeshore Abodes
This Waterfront Home is Both Rustic and ElegantNautical-inspired Design — Opportunity to incorporate nautical elements into various interior and architectural designs.
Colorful Authentic Bulgarian Homes
This Country-Inspired Apartment is Full of Bulgarian DetailsCountry-Inspired Design — Embracing the design elements of a specific country's culture, history, and traditions can create a unique and personalized aesthetic in homes or spaces.
Sicilian Eyewear Ads
Bianca Balti Stars in the Dolce & Gabbana SS14 Eyewear CampaignChic Eyewear — There is an opportunity for disruptive innovation in the eyewear industry by creating chic and fashionable eyewear designs.
Sleek Wooden Speakers
These Premium Wood Speakers are Sleek and CraftyPremium Wood Speakers — High demand for premium wood speakers due to their unique aesthetic appeal and audio performance.
Supportive Rainbow Coffee Campaigns
The Rainbow Coffee Project Uses Java to Raise LGBT AwarenessLGBT Awareness — The Rainbow Coffee project raises awareness of discrimination against the gay community in Russia.
Eerily Smirking Artwork
This Michaela Meise Art Exhibition Takes on Mental IllnessGrotesque Art — Creating art that uses the grotesque as a common ground, providing artists new mediums to explore
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the MostSimple Branding — Emphasizing clean and understated visual branding to instill confidence in product quality.
Holistic Wedding Branding
This Whimsical Visual Branding Identity is Refined and YouthfulWhimsical Visual Branding — Disruptive Innovation Opportunity: Explore incorporating playful graphics and branding elements to create a unique and lively brand identity.
Androgynous Hipster Lookbooks
The New Mylarke 'Tough Love' Collection is Both Soft and ToughVintage-Cool Fashion — There is an opportunity for disruptive innovation in the fashion industry by creating vintage-inspired clothing that is both trendy and wearable.
Pixelated Grayscale Lookbooks
Freja Beha Stars in the By Malene Birger Fall/Winter 2014 CampaignPixelated Grayscale Lookbooks — Fashion brands can experiment with more unique backdrops and editing styles for their lookbooks and campaigns.
Somberly Elegant Lookbooks
The Tiger of Sweden Spring/Summer 2014 Campaign is Minimalistic & MoodyMinimalistic Campaigns — Opportunity to create ad campaigns that focus on simplistic and moody visuals.Q&A with Farida
What's your favorite accomplishment?
Running a magazine at 21!
How do you define cool?
By not trying to define cool.
What is your secret to uncovering trends?
Research, instinct and a wild imagination.
What do you enjoy most about Trend Hunter?
Brain candy!
How do you reset to be creative?
Coffee, candy and my dog at my feet (taking breaks to take her for a walk and buy more candy and coffee)
What inspires or excites you?
People and their stories.
Author Categories
Mysterious Ballerina Photography
Horrible Bosses Infographics
Unusual Pirate Branding
Liquid Smoke Photography
Haunting Zoo Animal Portraits
Unusual Skunk Photography
Saffron Sadhus Portraits
Bottled-Bread Gifts
Topographic Water Bottles
Java Centric Apparel
Rustic Leather Accessories
Urban Californian Apparel
Cheeky Contemporary Stationary
Country Glam Fashion Ads
London-Inspired Indie Apparel
Hipster Leather-Strapped Watches
Self-Lighting Camping Logs
Eco-Friendly Wine Packaging
Hairy Hipster Combs
Contemporary Artisan Cardholders
Artisan Beard Oils
Prestigious Design Watches
Folksy Vintage Artwork
Eclectically Branded Brews
Mason Jar Koozies
Detailed Droid Doodles
Multifaceted Timeless Timepieces
Structured Avante-Garde Editorials
Shocking Shark Photography
Dreamy Vintage Editorials
Evocative Vixen Shoots
Luxe Monochrome Editorials
Sun-Soaked Celeb Editorials
Understated Glam Lookbooks
Rockstar Glam Lookbooks
