Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,830 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,830 cutting edge ideas.

Pastel-Infused Boutique Branding

The Delicate Branding Used for Novelty is Both Soft and Eclectic

— January 29, 2014 — Marketing
Featuring only the quirkiest and most novel of fashion pieces, Novelty's boutique branding works in its favor for sure. Handpicking the hippest of fashion apparel, Novelty is all about finding a piece you would never be able to find anywhere else.

Using its boutique branding to reel in modern and fabulously chic young women, Novelty is located in the beautifully gardened and exclusive boulevard of Calzada del Valle in Monterrey, Mexico.

Brand intelligence group Anadrama accentuate Novelty's fresh, subtle and feminine look with its delicate touches and eclectic approach. Using watercolor marks, pastel stationery and opulent packaging, Novelty's boutique branding is all about mixing eccentric flashes of color and images with a soft and dainty identity.
Trend Themes
1. Boutique Branding - Novelty's branding strategy of using watercolor marks, pastel stationery and opulent packaging can disrupt branding norms for boutique stores.
2. Exclusive Product Curation - The concept of offering high-quality and unique fashion pieces similar to Novelty can be a trend for exclusive boutiques.
3. Eclectic Fashion - Fashion trends with a blend of eccentric, vivid colors and subtle accents that amplify personal style can follow in Novelty's footsteps.
Industry Implications
1. Fashion Retail - Novelty's unique, boutique branding opportunities can appeal to fashionable consumers and inspire brands to experiment with branding creativity.
2. Gift and Crafts - The use of watercolor art and pastel stationery in Novelty's branding strategy can be disruptive in the gift and crafts market.
3. Women's Lifestyle - Novelty's focus on providing rare and quirky fashion pieces for young women can set a disruptive trend in the women's lifestyle industry.
4.5
Score
Popularity
Activity
Freshness