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41 Examples of Feminine Branding

This Female Branding Puts a Women in the Spotlight

— March 11, 2014 — Marketing
For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.

There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.

Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is.
6
Score
Popularity
Activity
Freshness
41
Couture Christmas Tables
Couture Christmas Tables
Lanvin Dresses a Lavish Christmas Table for ELLE International
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40
Gender-Targeted Breath Mints
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
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39
Voluptuous Vino Branding
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
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38
Gender-Biased Cocoa Treats
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
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37
Blossoming Springtime Scents
Blossoming Springtime Scents
Crabtree & Evelyn's Floral Fragrance Collection is Luscious
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36
Fishnet Beverage Branding
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
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35
Fairy Fragrance Lines
Fairy Fragrance Lines
Spray Yourself With a Pixie Dusted Scent by The Feerie Perfume
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34
Clutch-Style Beverage Branding
Clutch-Style Beverage Branding
Tea Bar Packaging Channels the Elegance and Portability of Handbags
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33
Heart Health Beverage Campaigns
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
<
32
Symbolic Polka Dot Packaging
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
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31
Lady-Focused Booze
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
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30
Pinup-Branded Java
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
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29
Frilly Underwear Packaging
Frilly Underwear Packaging
The Victoria's Secret Attractions Bodycare Line has Some Fun Packaging
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28
Poetic Heritage Packaging
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
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27
Broad Bottom Branding
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
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26
Glowing Goddess Branding
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
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25
Awesome Aquatic Packaging
Awesome Aquatic Packaging
The Eyeko Branding Design Presents a Blue Hue
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24
Blooming Spirit Branding
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
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23
Beach Bum Branding
Beach Bum Branding
Mikasa Continental Cup Ball Packaging is Engaging from Many Angles
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22
Premium Pink Spirits
Premium Pink Spirits
Chambord Flavored Vodka Will Attract Young Women
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21
Fallen Angel Alcohol Packaging
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
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20
Magnificent Mermaid Marketing
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
<
19
Bold Floral Branding
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
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18
Girly Branded Brews
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
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17
Fashionable Feminine Hygiene
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
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16
Aquatic Pin-Up Vino Branding
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
<
15
Mix-and-Match Facial Merchandizing
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
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14
Pastel-Infused Boutique Branding
Pastel-Infused Boutique Branding
The Delicate Branding Used for Novelty is Both Soft and Eclectic
<
13
Sleek Geometric Makeup
Sleek Geometric Makeup
Aschen and Voss Cosmetics Line Stands Out in Clean & Sharp Packaging
<
12
Energetic Girlie Branding
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
<
11
Sweet Feminine Packaging
Sweet Feminine Packaging
Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
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10
Pebbly Polish Branding
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
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9
Stylish Bobby Pin Packaging
Stylish Bobby Pin Packaging
St. Stephen Color Collection Playfully Displays the Product's Purpose
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8
Seductive Booze Branding
Seductive Booze Branding
The Femme Fatale Wine Bottle Features a Tantalizing Design
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7
Artsy Makeup Merchandizing
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
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6
Organic Hairbrush Branding
Organic Hairbrush Branding
All Natural Brushes Packaging Includes Fruit-Inspired Tress Treatments
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5
Drawn Damsel Branding
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
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4
Witty Feminist Beer Ads
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
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3
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
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2
Ornate Cosmetic Packaging
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
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1
Burlesque Water Bottles
Burlesque Water Bottles
The Dita Von Teese Perrier Water Bottles are Sexy & Stylish
<