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Fishnet Beverage Branding

Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer

— January 22, 2014 — Lifestyle
With Noch Zhelanii Wine packaging, the goal of enticing consumers is taken to a higher level. This branding strategy will appeal to people -- men particularly -- due to a certain je ne sais quoi.

Alright, so STUDIOIN of Russia was a little more explicit than that with this design. The labels have been embellished with illustrations of women's lovely legs that have been dressed in provocative fishnet stockings. The idea was to suggest the desirable imagery of alluring cabaret entertainers. The choice of red and black colors emphasizes this lusty theme for a beverage name that translates to "Night of Desires." The scrumptious grape-derived drink within Noch Zhelanii Wine packaging is said to warrant fun tonight, yet it makes no promise for tomorrow.
Trend Themes
1. Provocative Branding - Exploring branding strategies that use provocative imagery to entice consumers.
2. Lusty Theme - Emphasizing sensual and enticing themes in product packaging and branding.
3. Desirable Imagery - Using illustrations and visuals to create a sense of desire and allure in product packaging.
Industry Implications
1. Beverage Packaging - Exploring how provocative branding can be applied to the beverage industry to attract customers.
2. Alcoholic Beverages - Innovations in provocative branding for alcoholic beverages, especially wine and spirits.
3. Nightlife Entertainment - Applying the idea of alluring cabaret entertainers in branding and packaging for nightlife-related products and services.
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