Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Clever Packaging Designs Incorporate Unique QR-Enabled Features

 - Mar 31, 2015
QR codes are widely considered one of the last effective strategies aimed at increasing consumer engagement across social media platforms, enticing consumers to interact with the brand through the incorporation of unique QR-enabled features.

QR code campaigns are particularly useful in product packaging designs as they encourage continued brand awareness after the consumer has already made the purchase.

Successful recent examples of QR-enabled features include a Budweiser bottle that adds others users on Facebook, a Sephora box that links to product ingredient information as to not interfere with the packaging's sleek aesthetics and Australia Post's 'Video Stamp' campaign, which enables users to add a video message to their snail mail packages through the use of a QR code.

QR code campaigns are particularly popular in Asia, given that the majority of smartphones purchased there already have a QR code reading software pre-installed, which is not possible on the iOS platform.