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22 QR Code Package Designs

These Clever Packaging Designs Incorporate Unique QR-Enabled Features

— March 31, 2015 — Tech
QR codes are widely considered one of the last effective strategies aimed at increasing consumer engagement across social media platforms, enticing consumers to interact with the brand through the incorporation of unique QR-enabled features.

QR code campaigns are particularly useful in product packaging designs as they encourage continued brand awareness after the consumer has already made the purchase.

Successful recent examples of QR-enabled features include a Budweiser bottle that adds others users on Facebook, a Sephora box that links to product ingredient information as to not interfere with the packaging's sleek aesthetics and Australia Post's 'Video Stamp' campaign, which enables users to add a video message to their snail mail packages through the use of a QR code.

QR code campaigns are particularly popular in Asia, given that the majority of smartphones purchased there already have a QR code reading software pre-installed, which is not possible on the iOS platform.
5.9
Score
Popularity
Activity
Freshness
23
Scannable Food Pairings
Scannable Food Pairings
Moore Brothers's QR Code Labels Offer Instant Tasting Notes
<
22
Heroic Paper Towel Packaging
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
<
21
Video Postage Stamps
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
<
20
Scannable Pick-up Lines
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
<
19
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
<
18
Self Esteem-Boosting Bags
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
<
17
Artisanal Potato Packages
Artisanal Potato Packages
The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
<
16
Tech-Savvy Jean Shopping
Tech-Savvy Jean Shopping
Hointer Revolutionizes Retail Using Efficient Mobile Shopping
<
15
Incentivized Barcode Research
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
<
14
Wearable Social Networks
Wearable Social Networks
The youWare Collection Offers Efficient Connectivity
<
13
Fruity Makeup Boxes
Fruity Makeup Boxes
Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease
<
12
Interactive Beer Campaigns
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
<
11
Medicative Seasoning Merchandizing
Medicative Seasoning Merchandizing
The S-Capsule Concept Standardizes Salt Serving
<
10
Product-Boasting Barcodes
Product-Boasting Barcodes
Vanity Barcodes Makes Bland Boxes Brilliant
<
9
Digitally-Encoded Desserts
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
<
8
Social Media-Incorporated Cups
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
<
7
Scannable Beer Labels
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
<
6
Food Freshness Fridge Magnets
Food Freshness Fridge Magnets
This QR Fridge Magnet Keeps Tabs on Your Produce's Quality
<
5
Multi-Screen Milk Ads
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
<
4
Secret Beer Code Beverages
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
<
3
Metal-Bound Beverages
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
<
2
Achromatic Patterned Wine Bottles
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
<
1
Custom-Designed Shopping Bags
Custom-Designed Shopping Bags
Choose Your Package Can Be Printed with Ads or Nutritional Info
<