The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
Alyson Wyers — June 30, 2015 — Marketing
References: behance.net & behance.net
This potato packaging design was created by Rebecca Stanton for T.N. & A.M. Scarratt of Lindridge Hall Farm. Filled with Leicestershire potatoes from the United Kingdom, the adaptable potato bags come in three different sizes: 25 kg, 15 kg and a mini-sized free trial pack.
The artisanal potato packaging design reflects the differences in red and yellow potatoes with differently colored sun rays and names: Marfona and Desiree. The brown paper bag also gives the produce a home-grown feel.
In an effort to better interact with their customers, the Scarratt potato packaging also has a QR code on every bag. This enables customers or other people interacting with the bags to scan to order a sack of potatoes. There also appears to be an accompanying app.
The artisanal potato packaging design reflects the differences in red and yellow potatoes with differently colored sun rays and names: Marfona and Desiree. The brown paper bag also gives the produce a home-grown feel.
In an effort to better interact with their customers, the Scarratt potato packaging also has a QR code on every bag. This enables customers or other people interacting with the bags to scan to order a sack of potatoes. There also appears to be an accompanying app.
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