The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
Alyson Wyers — June 30, 2015 — Marketing
References: behance.net & behance.net
This potato packaging design was created by Rebecca Stanton for T.N. & A.M. Scarratt of Lindridge Hall Farm. Filled with Leicestershire potatoes from the United Kingdom, the adaptable potato bags come in three different sizes: 25 kg, 15 kg and a mini-sized free trial pack.
The artisanal potato packaging design reflects the differences in red and yellow potatoes with differently colored sun rays and names: Marfona and Desiree. The brown paper bag also gives the produce a home-grown feel.
In an effort to better interact with their customers, the Scarratt potato packaging also has a QR code on every bag. This enables customers or other people interacting with the bags to scan to order a sack of potatoes. There also appears to be an accompanying app.
The artisanal potato packaging design reflects the differences in red and yellow potatoes with differently colored sun rays and names: Marfona and Desiree. The brown paper bag also gives the produce a home-grown feel.
In an effort to better interact with their customers, the Scarratt potato packaging also has a QR code on every bag. This enables customers or other people interacting with the bags to scan to order a sack of potatoes. There also appears to be an accompanying app.
Trend Themes
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Adaptable Packaging Design — There is an opportunity to create packaging designs that can be adapted to different product sizes while remaining attractive and functional.
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Personalized Packaging — There is an opportunity to offer packaging that reflects the differences in various products in order to enhance their appeal and create brand loyalty.
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QR Code Enabled Packaging — There is an opportunity to include QR codes on packaging to facilitate easy ordering and improve customer interactions.
Industry Implications
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Food and Beverage Packaging — This industry has an opportunity to create packaging designs that enhance the appeal of their products and improve customer interactions.
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Agriculture — This industry has an opportunity to collaborate with packaging designers to create packaging that reflects the unique qualities of their produce and improves customer engagement.
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Mobile App Development — This industry has an opportunity to collaborate with packaging designers to create mobile apps that facilitate easy ordering through QR codes on packaging.
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