The nine-ounce bag of Zack's Mighty Tortilla Chips is a great example of how retro tortilla packaging designs can capture the attention of consumers. Playful and nostalgic, the design stands out on the shelf and effortlessly supports the quality that is inherent in the offering.
Aside from the aesthetically pleasing tortilla packaging, Zack's Mighty Tortilla Chips captivate one with the quality and taste of this delicious, sturdy, and organic product. The brand's recipe involves freshly baked heirloom corn tortillas of two origins—the Flint and Dent organic yellow corn varieties. While Dent is commonly used in tortilla chips, heirloom Flint corn gives Zack's Mighty Tortilla Chips a special "corny flavor."
Zack's Mighty is based in Brooklyn, New York City. The brand made its debut in early 2020.
Image Credit: Zack's Mighty
Key Themes Behind This Trend
- Retro Packaging
- Retro-inspired packaging designs can be utilized to draw consumer attention and build brand recognition especially in the food industry.
- Heirloom Varieties
- The use of unique and organic varieties of ingredients to create innovative products is a trend in the food industry that can add value to a brand.
- Organic Products
- The trend towards healthier, organic and natural foods is a growing industry trend that has great potential for driving sales of innovative products.
Where This Applies
- Food and Beverage
- The food and beverage industry can benefit from utilizing retro-inspired packaging designs, heirloom varieties and creating organic products that cater to consumer preferences for healthier options.
- CPG (consumer Packaged Goods)
- The consumer packaged goods industry can find disruptive innovation opportunities in utilizing retro designs which can appeal to consumer’s emotions and then create unique packaging designs and utilize organic and heirloom varieties to stand out in a crowded marketplace.
- Health and Wellness
- Health and wellness industry can use the trend towards organic and natural foods to create innovative products that cater to consumers’ desire for healthier options and stand out on the shelves with unique and nostalgic packaging.
