In order to promote the Diagonal Mar Shopping Centre, a bag that improves your confidence called 'The first bag that raises your self-esteem' was created.
The shopping bag features an attractive man with a QR Code over his mouth. Just scan the code with your smartphone and a video of a floating mouth appears. The video then proceeds to complement the owner of the bag on her looks.
The campaign was conceived by the Spanish branch of ad agency JWT. After noting that many women go shopping to boost their self-esteem and receive complements, JWT decided to go a step further. The bag indiscriminately hands out complements to women and thus acts to boost their confidence and self-image.
Self Esteem-Boosting Bags
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Packaged Emotional Fulfillment
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