Even for the most avid wine connoisseur, knowing exactly what to pair with each and every wine is virtually impossible, which is why the Moore Brothers' QR code labels are such a great idea.
The Moore Brothers Wine Company, a company that creates small production runs of wines in New York and Philadelphia, has put QR code labels onto their bottles. When scanned, these codes will take the customer to a "tasting notes" page that offers information about the wine as well as which foods will pair with it. Some of the pages also have videos featuring interviews with the winemakers on location.
The Moore Brothers' QR code labels provide customers with a handy learning tool, and they also allow the brand to continue interaction with their customers even after the wines have been sold.