The problem with current methods of collecting customer feedback is it's difficult to critically compare them. Social media is a great engagement tool, but comment sections are often unorganized, where as focus groups take up a lot of time. A Japanese startup called Research & Innovation is trying to address this by using technology to attach consumer commentary to product barcodes. It also offers incentives for customers to do so.
Research & Innovation's Mycomment system offers people free products and cash to encourage them to give customer feedback. A product is sent directly to participants who then use the Code app to scan and add comments and ratings. This information is passed along to R & I, who can then offer market research to companies.
What Makes This Trend Stand Out
- Incentivized Feedback
- Using incentives to encourage customers to provide feedback on products and services through barcode scanning.
- Technology-driven Feedback
- Incorporating technology, such as barcode scanning, to collect and analyze customer feedback in a more organized and efficient manner.
- Market Research Innovation
- Utilizing customer feedback collected through barcode scanning to offer valuable market research insights for companies.
Sectors Adopting This
- Consumer Goods
- Consumer goods companies can leverage incentivized barcode scanning to gather feedback and improve their products and services.
- Market Research
- Market research firms can utilize technology-driven feedback systems to provide more accurate and timely insights to their clients.
- Retail
- Retailers can implement barcode scanning feedback systems to enhance customer engagement and make more informed business decisions based on customer preferences and opinions.
