The Choose Your Package concept is based on the fact that grocery bags are seen and that consumers might like some input into the words and images that are displayed upon them. Dreamed up by Ranhee Chung, this idea affords shoppers economy, eco-friendly choices, information and interaction.
In one scenario, when your goods are rung through the cash register, the nutritional information of each item will be recorded. The consumer has the option of choosing a paper bag at the checkout that will be printed with all of this data. Alternatively, the purchaser might opt to save money and have the pouch's price subsidized with a printed advertisement on the side. The Choose Your Package personal project for Whole Foods would also integrate stamped QR codes for instant access to the shopper's supermarket account.