Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation

 - Jan 14, 2014
References: & thedieline
There are two particularly interesting physical features that Cuatro Almas Wine packaging possesses: one concerns the imagery and the other has to do with materiality. You'll probably notice the former before you qualitatively question the latter.

Firstly, Madrid's Grantipo studio kept to a minimalist and iconic look for this Spanish vino. Presenting itself as a logical choice to the consumer, each vessel displays the silhouette of a chess piece on its label. No text or fussy details surround it.

But even more interestingly, Cuatro Almas Wine packaging features a stainless steel sleeve, not just a silver overlay. The designer promises that this will keep the beverage at the perfect temperature for over an hour. A QR code on the back also encourages conversation sharing with other wine lovers on the internet.