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100 Innovative Wine Packages

From Photocopied Bum Branding to Frosting-Inspired Wine Labels

— February 27, 2015 — Lifestyle
These examples of different wine packages show how even with a standard shaped bottle, your beverage can still stand out with the right branding and design.

Many alcoholic beverages differentiate themselves with their labels. This can take an artistic approach, such as abstractly branded bottles, cartoony wine bottles, flavor-focused wine bottles, extreme minimalist wine packaging and artsy wine bottles.

Others choose to focus on the whole bottle with their wine packages, like fanciful bottle branding, basic beer-style vinos, oddly shaped wine branding and portable vino pouches. This indicates brands are experimenting with the way wine is served as well. Keeping the customer experience in mind is an important strategy, as evidenced by pre-packaged communion cups, single serve wine pouches and pre-mixed vodka spritzers.
6.6
Score
Popularity
Activity
Freshness
100
Fishy Wine Branding
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
<
99
Caricaturistic Wine Bottles
Caricaturistic Wine Bottles
Tyrrell's Funny Wine Bottles for Lost Block Are Comically Triumphant
<
98
Cross-Stitched Holiday Wines
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
<
97
Reminiscent Wine Labels
Reminiscent Wine Labels
Evgeny Perfilev's Bread Wine Packaging Throws Back to a Simpler Time
<
96
Soccer-Inspired Wines
Soccer-Inspired Wines
The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field
<
95
Silk-Inspired Wine Packaging
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
<
94
Earthy Wine Branding
Earthy Wine Branding
Moolanda Takes its Name from the Aboriginal Culture
<
93
Juxtaposed Culture Wine Branding
Juxtaposed Culture Wine Branding
The Foreign Affair Winery Design Merges Two Cultures
<
92
Sporty Souvenir Wines
Sporty Souvenir Wines
Lidio Carraro's World Cup Bottle is Presented Like a Trophy
<
91
Sassy Wine Branding
Sassy Wine Branding
Shameless Hussy's Wine Bottle Labels Feature Bold Lipstick Doodles
<
90
Fantasy Family Wines
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
<
89
Song-Inspired Wine Branding
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
<
88
Sunrise-Inspired Wine Branding
Sunrise-Inspired Wine Branding
The Sunhill Winery is Branded with a Natural Look
<
87
Pope-Inspired Packaging
Pope-Inspired Packaging
Habemus Wine Pays Tribute to the First South American Pope
<
86
Deathly Wine Branding
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
<
85
Merged Emblem Branding
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
<
84
Fishnet Beverage Branding
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
<
83
Tropical Horizon Branding
Tropical Horizon Branding
These Miami Sky Wine Bottles is Inspired by Nature's Beauty
<
82
Interactive Wine Bottles
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
<
81
Romantic Literary Wines
Romantic Literary Wines
These Wines Take Inspiration from Elizabeth Bennet and Mr. Darcy
<
80
Gesturing Beverage Branding
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
<
79
Checklist Wine Bottles
Checklist Wine Bottles
This Funny Wine Bottle Provides Multiple Excuses to Drink Wine
<
78
Oddly Shaped Wine Branding
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
<
77
Flavor Focused Wine Labels
Flavor Focused Wine Labels
Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
<
76
Abstractly Branded Bottles
Abstractly Branded Bottles
Betlem Gastrobar Wine Packaging Expresses Qualities Through Shapes
<
75
Photocopied Bum Branding
Photocopied Bum Branding
Bottoms Up Wine Packaging Warns of Uninhibited Office Party Behavior
<
74
Provincial Wine Packaging
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
<
73
Copper-Dipped Wine Packaging
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
<
72
Data-Based Wine Branding
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
<
71
Crisp Scarecrow Branding
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
<
70
Loosely Doodled Liquor Branding
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
<
69
Solar Phase Wine Packaging
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
<
68
Relaxed Wine Bottles
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
<
67
Inkblot Skull Wine Packaging
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
<
66
Astrological Wines
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
<
65
Location-Specific Wine Bottles
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
<
64
Eco-Friendly Wine Packaging
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
<
63
Alluring Earthy Branding
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
<
62
Region-Representative Vino Packaging
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
<
61
Explicit Wine-Paired Branding
Explicit Wine-Paired Branding
The Pepperjack Packaging Shows it Should be Drank with Meat
<
60
Caricatured Beverage Branding
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
<
59
Plastic Stopper Hoods
Plastic Stopper Hoods
The Aura Bottle Closure Keeps Your Cork in Place and Enables Replacement
<
58
Lunar-Inspired Wine Packaging
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
<
57
Scandinavian Wine Bottles
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
<
56
Mythical Owl Branding
Mythical Owl Branding
The Hushh Stewards Soapery Soap Packaging Concept is Funky and Chic
<
55
Whimsical Underwater Illustrated Branding
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
<
54
Modular Wine Packaging
Modular Wine Packaging
These Wine Bottle Designs are Inspired by Geometric Shapes
<
53
Expressionist Vino Branding
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
<
52
Mathematic Beverage Marketing
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
<
51
Handpainted Wine Branding
Handpainted Wine Branding
Each of 96 Wines' Wine Label Designs Are Individually Painted
<
50
Woodsy Beer Labels
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
<
49
Superhero-Inspired Wines
Superhero-Inspired Wines
Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging
<
48
Minimalist Grape Wine Packaging
Minimalist Grape Wine Packaging
Dulovalogatas Wine Shows the First Step of Wine Production
<
47
Tribal Wine Packaging
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
<
46
Bear-Faced Bottles
Bear-Faced Bottles
Panda Wine Packaging Employs Cute Features to Appeal to Young Drinkers
<
45
Balanced Yin-Yang Bottles
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
<
44
Summery Wine Bottles
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
<
43
Revolver-Wrapped Bottles
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
<
42
Hypnotic Beverage Branding
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
<
41
Festival-Ready Wine Packaging
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
<
40
Illustratively Numbered Vinos
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
<
39
Mason Jar Wine Packaging
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
<
38
Perforated Wine Packaging
Perforated Wine Packaging
Error Wine Reminds Users of Memory Loss While Drinking
<
37
Literary Wine Labels
Literary Wine Labels
Llavors Blanc's Wine Bottle Label is Like a Page from a Book
<
36
Bouquet Wine Bottles
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
<
35
Fluorescent Wine Labels
Fluorescent Wine Labels
This Concept Glowing Wine Bottle Label Brightens Up a Dark Bottle of Red
<
34
Simply Branded Bottles
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
<
33
Connect-the-Dots Wines
Connect-the-Dots Wines
This Creative Wine Bottle Design Lets You Get Creative
<
32
Frosting-Inspired Wine Labels
Frosting-Inspired Wine Labels
McGuigan's 20th Anniversary Wine Bottle Resembles a White Sheet Cake
<
31
Spotted Matrix Marketing
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
<
30
Magenta Beverage Marketing
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
<
29
Personalized Wine Bottles
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
<
28
Single Serve Wine Pouches
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
<
27
Therapeutic Wine Branding
Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
<
26
Pre-Packaged Communion Cups
Pre-Packaged Communion Cups
This Ergonomic Design Makes Wine and Bread Passing Less Complicated
<
25
Pre-Mixed Vodka Spritzers
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
<
24
Cartoony Wine Bottles
Cartoony Wine Bottles
Constantin Bolimond's Concept Cartoon Wine Bottles Feature the Simpsons
<
23
Embroidery Wine Bottles
Embroidery Wine Bottles
Vlahiko's Dark Wine Bottle Packaging Has Colorful Stitch Detailing
<
22
Upscale Beer Bottles
Upscale Beer Bottles
Alfaia's Craft Beer Bottles Borrow Traits from Upscale Wine
<
21
Basic Beer-Style Vinos
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
<
20
Botanical Juice Bottles
Botanical Juice Bottles
Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
<
19
Font Themed Wine Branding
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
<
18
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
<
17
Adventurous Brand Identities
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
<
16
Conscious Graphic Vino Branding
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
<
15
Extreme Minimalist Wine Packaging
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
<
14
Woodsy Wine Bottles
Woodsy Wine Bottles
OAK Wine's Wooden Wine Bottle is Created from the Same Storage Cask
<
13
Debonair Beverage Branding
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
<
12
Portable Vino Pouches
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
<
11
Blunt Wine Packaging
Blunt Wine Packaging
This Packaging Concept Doesn't Beat Around the Bush About Good Wine
<
10
Hipster-Faced Brew Branding
Hipster-Faced Brew Branding
The Sechzisch Vierzisch is Fresh Take on a German Drink Classic
<
9
Artsy Wine Bottles
Artsy Wine Bottles
Gregorio Design's Artistic Wine Bottles Honor Art Masters
<
8
Vulgar Beverage Branding
Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
<
7
Wine Bottle Resumes
Wine Bottle Resumes
This Creative Resume Design Doubles as a Vino Label
<
6
Wine Bottle Milk Packaging
Wine Bottle Milk Packaging
Milky & Moo Looks More Like an Alcoholic Beverage Than Milk
<
5
Metal-Bound Beverages
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
<
4
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
<
3
Illustrated Wine Bottle Wraps
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
<
2
Accordion Bottle Boxes
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
<
1
Crumpled Paper Bag Packaging
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
<