Ocasió is a special occasion wine concept developed by Enric Garcia that has a very nostalgic, homespun feel to it. Instead of a paper, the majority of the label on Ocasió bottles comes from a fabric cross-stitched design that's suited for holidays like birthdays, Valentine's Day and Christmas. The craftiness of the wine bottles makes it feel like a personalized gift that came from a motherly figure like a grandma, which would make the feeling of receiving seem extra special.
Although this is just a concept by Garcia and these three bottles help to illustrate the idea, it's easy to see how numerous other holiday icons could be incorporated into the crafty cross-stitch wine collection.
Key Themes Behind This Trend
- Craft Wine Labels
- Personalized wine label designs that evoke nostalgia and sentimentality.
- Holiday-themed Wines
- Wines designed for specific holidays using themed packaging and label design.
- Handmade Wine Labels
- Wine bottles with handcrafted labels.
Where This Applies
- Wine Industry
- Innovative label designs that are tailored to specific occasions can differentiate the brand and create customer loyalty.
- Handicraft Industry
- The trend towards handmade labels could open up new opportunities for small handicraft businesses.
- Gifting Industry
- Personalized wine bottles that look like handmade gifts could be very appealing to a gift-giving market segment.
