Just looking at this soap packaging concept design makes me want to take the day off and soak in a candle-lit bubble bath with a glass of red wine and some tunes for company.
The work of Vancouver-based student designer Rosie Gopaul, the Hushh Stewards Soapery soap packaging concept is so beautifully put together in a way that is not the norm in visual identity and packaging design. The young designer cleverly created the project using two completely different feels, a sophisticated wine bottle design and funky beautifully detailed owl designs.
Each box is illustrated after iconic owls who are historically paired with their deity -- the design features "five mythical goddesses who claim their own sacred steward to conceal private love lives, fortunes, and tragedies. A bar of soap is offered as a cleansing solution to freshen up of any burden," says the designer about her project.
Why This Trend Is Growing
- Elegant Packaging Design
- Disruptive innovation opportunity: Explore unconventional packaging designs that combine sophistication with unique and eye-catching elements.
- Nature-inspired Illustrations
- Disruptive innovation opportunity: Incorporate intricate and detailed illustrations of natural elements, such as owls, into branding and packaging designs.
- Storytelling Packaging
- Disruptive innovation opportunity: Create packaging that tells a story or conveys a deeper meaning to engage consumers on an emotional level.
Industries Being Reshaped
- Beauty and Skincare
- Disruptive innovation opportunity: Develop innovative packaging concepts that enhance the overall product experience and differentiate brands in the beauty and skincare industry.
- Wine and Spirits
- Disruptive innovation opportunity: Experiment with unconventional bottle designs that appeal to a younger demographic and create a unique brand identity for wine and spirits companies.
- Home Decor and Furnishings
- Disruptive innovation opportunity: Integrate nature-inspired illustrations and storytelling elements into home decor packaging to create a more personal and meaningful connection with consumers.
