In celebration of the 2014 FIFA World Cup, Imascono created a World Cup wine in a special augmented reality bottle. The Beso de Vino bottle from Grandes Vinos y Viñedos features Antonio, an adventurous bull that travels around the world for special events like the this year's big sporing event in Brazil.
The Beso de Vino is a Cabernet Sauvignon 2013 that shows Antonio wearing a yellow and green jersey for Brazil with the number 10 on it. To bring Antonio to life requires focusing on the wine's label with the Imascono app, where you can then watch the bull score a goal and dance a celebratory samba.
The promotion is also tied to social media and if you share a picture of Antonio and share it with #myfavoriteteam and #besodevino, there are some great prizes to be won, including a week's stay at a four star hotel in Madrid or Barcelona and stadium tours.