In celebration of the 2014 FIFA World Cup, Imascono created a World Cup wine in a special augmented reality bottle. The Beso de Vino bottle from Grandes Vinos y Viñedos features Antonio, an adventurous bull that travels around the world for special events like the this year's big sporing event in Brazil.
The Beso de Vino is a Cabernet Sauvignon 2013 that shows Antonio wearing a yellow and green jersey for Brazil with the number 10 on it. To bring Antonio to life requires focusing on the wine's label with the Imascono app, where you can then watch the bull score a goal and dance a celebratory samba.
The promotion is also tied to social media and if you share a picture of Antonio and share it with #myfavoriteteam and #besodevino, there are some great prizes to be won, including a week's stay at a four star hotel in Madrid or Barcelona and stadium tours.
What's Driving This Trend
- Augmented Reality Labels
- The creation of wine bottles with augmented reality labels presents a potential opportunity for companies to engage with their consumers and offer interactive experiences.
- Social Media Promotions
- Incorporating social media into marketing promotions can increase brand awareness and consumer engagement, presenting a potential disruptive innovation opportunity.
- Virtual Rewards Programs
- Providing virtual rewards for consumers who engage with a brand on social media presents a disruptive innovation opportunity for companies to increase customer loyalty.
Who This Affects Most
- Wine Industry
- The wine industry may benefit from the use of augmented reality labels and social media promotions to engage with consumers and increase sales potential.
- Hospitality Industry
- Hotels and resorts could take advantage of virtual rewards programs to incentivize social media engagement and increase brand loyalty among guests.
- Marketing Industry
- The marketing industry can incorporate augmented reality and social media into campaigns to provide interactive experiences for consumers, and increase engagement and brand awareness.
